Leading beauty and wellness company Nu Skin has been positively impacting people’s lives in Southeast Asia for the past quarter-century through groundbreaking research and development, technological innovations, and significant community efforts.
The success of its endeavors is reflected in the impressive list of awards and achievements it has chalked up over this period. Among other accolades, Nu Skin was named the world’s No. 1 brand for Beauty Device Systems for four consecutive years*, and Pharmanex was named No. 1 weight management and wellbeing brand in Malaysia and Singapore** by Euromonitor International.
Nu Skin’s success is also largely due to its extensive network of distributors who invest considerable time and effort into, and are dedicated to, promoting the brand, leading to them becoming successful entrepreneurs themselves.
They have not only built rewarding businesses for themselves over the past 25 years, but have helped others transform their lives, and raised the industry’s level of professionalism.
The company’s greatest impact, however, comes from its commitment to scientific innovation grounded in a rigorous R&D process supervised by a world-class team of scientists whose research and insights are dedicated to changing the way the world views aging.
Led by these insights, Nu Skin developed ageLOC proprietary scientific research to address the underlying causes of aging, such as gene expressions associated with the process of becoming older, rather than just its symptoms.
“Our knowledge and understanding of these learnings are applied to the development of proprietary, innovative, safe, and effective products. We are revolutionizing the nutrition and personal care industries with products that offer comprehensive anti-aging solutions,” says Dr Joseph Chang, Nu Skin’s Chief Scientific Officer.
Among its most recent innovative achievements is ageLOC Reset. Based on seven years of exclusive Nu Skin research, and powered by the company’s anthocyanin blend, this new product has shown that it can help improve one’s wellbeing and counteract the negative effects of a hectic lifestyle when combined with a healthy diet, regular exercise, and adequate sleep.
A Digital Ecosystem that Benefits Everyone ,Smart Beauty Devices, and App-Driven Customized Regimes
Being a company that prioritizes innovation, it is not surprising that Nu Skin is also leveraging digital technology to improve the efficiency of its processes, and better engage with its customers.
It recently launched EMPOWERME, a new digital ecosystem and strategy that recommends personalized beauty and wellness products through interactive and engaging digital experiences. In this way, Nu Skin can provide holistic solutions across the beauty and wellness spectrum, integrating its products into the customer experience.
These solutions include digital apps such as Nu Skin Vera, which enables customers to participate in AI-driven skincare consultations, monitor their skin’s improvement with selfies, and order products, among other features.
Nu Skin distributors also use Vera to help their customers find the best products through intuitive questionnaires, top-of-the-line facial scanning technology, and Intelligent Recommendations, an innovative AI that uses algorithms for product personalization. Following that, Nu Skin Stela tracks distributors’ sales volume and commissions and manages their client lists.
“Through our digital ecosystem, we intend to attract, connect, and nurture our prospects while building a long-term relationship with our customers, who want personalized service, products, and solutions that address their needs. With EMPOWERME, we can connect them and affiliates through digital tools such as Intelligent Recommendations that helps create customized regimes and a seamless connection to social sharing communities,” says Dr Vicky Leevutinun, President of Nu Skin Southeast Asia and Pacific.
“Through our digital ecosystem, we intend to attract, connect, and nurture our prospects while building a long-term relationship with our customers, who want personalized service, products, and solutions that address their needs.”
– Dr Vicky Leevutinun, President of Nu Skin Southeast Asia and Pacific
The first beauty device that incorporates IoT technology will be the ageLOC LumiSpa iO. This dual-action skincare device helps deliver skin renewal and deep cleansing benefits in a single action. Nu Skin researchers also evaluated visible results when the regime is combined with Inner FocusTM Collagen Plus***.
Fostering a Culture of Good: Initiating Community Outreach Programs and Nurturing Future Generations
In addition to its business operations, Nu Skin aims to be an agent for positive change by caring for the planet, improving the lives of children, nourishing future generations, initiating community outreach programs, and investing in the global community.
Nu Skin Force for Good Foundation, for example, works to improve children’s health, education, and economic circumstances, while Nu Skin Nourish the Children is a global initiative that distributes food to children suffering from malnutrition.
Furthermore, the foundation also supports the Southeast Asia Children’s Heart Fund (SEACHF), raising funds to cover the surgery fees for affected children, and partnering with local hospitals and healthcare professionals who are equally passionate about saving the lives of children born with congenital heart diseases in Southeast Asia. The brand’s distributors can choose to donate 1% of their monthly commissions towards SEACHF.
In terms of sustainability, Nu Skin is striving to improve its product packaging by 2030. The goal is to make everything recyclable, reusable, reduced or renewable. In 2021 alone, it saved 131 tons of plastic and over 34 tons of paper under this initiative.
In a rapidly changing world, Nu Skin continues to evolve, adapt and emerge stronger. With the vision to become the world’s leading integrated beauty and wellness company, and a mission to be a global force for good, Nu Skin hopes to continue to change lives through its business and product innovations.
“Nu Skin will continue to transform generations across Southeast Asia and globally. We want to empower individuals to discover their best selves through our integrated beauty and wellness solutions and business opportunities,” maintains Dr Leevutinun.
This live virtual event for Nu Skin Southeast Asia from July 21 to 24, 2022, celebrates the brand’s success, honors the distributors, and will introduce new innovative products. Discover these along with the ageLOC beauty devices and Pharmanex products.
Admission is free: visit www.nuskin.com/sealive/en/home.html
*Source: Euromonitor International Limited; Retail Value RSP terms; all channels; 2017 to 2020. Beauty Systems are at-home Skin Care Beauty Devices used exclusively with or recommended to be used with a topical consumable of the same brand. Claim verification based on Euromonitor custom research and methodology conducted January-March of 2021. Sales of at-home skin care beauty devices includes sales of electric facial cleansers as defined in Passport database. This category does not include haircare/removal appliances, body shavers, and oral care appliances.
**Source: Euromonitor International Limited; Consumer Health 2022ed, per Weight Management and Wellbeing category definition, retail value RSP 2021, data.
***Product name may vary from market to market.