Thailand: Renewed Economic Vigor

Thailand’s recently introduced visa measures are expected to strengthen its position as a key destination for tourism, investments, and long-term stay.

One of the key highlights when Prime Minister Paetongtarn Shinawatra delivered her policy statement in September was that the government would continue with proactive economic diplomacy.

This economic strategy is Thailand’s commitment to fostering global partnerships, speeding up Free Trade Agreements (FTAs), attracting new investments and global talent, and opening new markets.

Committed to achieving the country’s long-term aspiration, the Ministry of Foreign Affairs (MFA) has rolled out several innovative measures to strengthen Thailand’s position as a top destination for tourism, investment, and long-term stays, especially in response to the growing global trends of remote work and digital nomadism. One such initiative is the Destination Thailand Visa (DTV).

Attractive Visa Program
The DTV, which was officially launched in July 2024, offers an unprecedented level of flexibility to modern travelers. The DTV allows for a stay of up to 180 days per visit, has a five-year, multiple-entry validity, and costs 10,000 baht (US$300). Added to the other benefits of residing in Thailand, this makes the DTV very competitive compared to similar visas in Southeast Asia, says Worawoot Pongprapapant, Director-General of the Department of Consular Affairs.

Under Thailand’s current tax rules, foreigners’ income sources from abroad can only be taxed if they stay in Thailand for more than 180 days per calendar year. On top of that, income tax paid abroad can be credited against the tax payable in Thailand. These clear and friendly tax rules have made Thailand an even more attractive place for digital workers and freelancers.

According to a World Economic Forum study in 2024, there are 73 million digital jobs globally. The number of digital jobs, where one works remotely or on a hybrid basis, is expected to rise to 92 million by 2030. These trends illustrate that remote work is here to stay.

At the surface level, the DTV appears to be ideal for digital workers. However, with Thailand’s reputation as a lifestyle and wellness destination, and a crossroad of cultures, local and international, new and old, the target audience for DTV has expanded significantly.

The required documents for the application of DTV are minimal—a valid passport/travel document, a photograph, document indicating current location, financial evidence of at least 500,000 baht (US$15,400), such as pay slip or bank statement, and documents proving purpose of visit.

By providing this level of flexibility, the DTV helps accommodate not only those engaged in remote work but also individuals seeking investment opportunities or looking to make Thailand their home away from home.

Peace of Mind for International Visitors
Besides the introduction of the DTV, the MFA has developed a series of short- and medium-term measures that Worawoot says facilitates ease-of-travel for international visitors.

Since 2019, Thailand has offered an e-Visa program at some of its diplomatic and consular posts. By end-2024, international travelers will find greater convenience when applying for a Thai visa as the program will be extended to cover all offices overseas.

The focus will also be on grouping and streamlining Non-Immigrant visa types. These include lowering health insurance requirements for the one-year retiree (Non-Immigrant O-A) visa type, and expanding the list of countries eligible for the long-term retiree (Non-Immigrant O-X) visa type. To encourage international students to further their higher education in Thailand, the new Non-Immigrant ED ‘Plus’ visa type allows graduates to extend their stay in Thailand by an extra year upon graduation.

The introduction of these new visa measures demonstrates the Thai government‘s determination to expand trade relations, open new markets, and draw in foreign investments. This strategy synergizes perfectly with Thailand’s ambitions as reflected in the previous Government’s “Ignite Thailand” policy and its aspiration to lead in green development, digital innovation, and sustainable tourism.

These efforts are also expected to boost local industries, generate jobs, and contribute to sustainable economic growth. Ultimately, the government’s goal, says Worawoot, is to create an ecosystem that attracts foreign companies, technology, and expertise, which will in turn, benefit the domestic market.

Thailand’s Strengths and Attractiveness
Thailand is a country blessed with abundant natural resources, a rich culture, and amazing cuisine, while also being one of the safest countries in Asia. However, there is more on offer for tourists, digital nomads, remote workers, investors and retirees.

For a start, Thailand is an increasingly popular transport and logistics hub for Southeast Asia. The country has a highly-developed network of highways, two main seaports, and six international airports. With an internet penetration rate of 88%, and 4G network coverage of over 98%, digital nomads and remote workers can work from anywhere in Thailand. The country currently has one of the largest 5G coverage areas in Southeast Asia.

With a population of over 66 million, Thailand provides investors a sizable market to launch new businesses, along with excellent access to the broader Southeast Asian market—a region with a population of over 600 million.

The kingdom also aims to achieve net zero greenhouse gas emission by 2065 and is working toward leading ASEAN in reducing greenhouse gas emission, with the carbon reduction target of 222 million tons by 2030. It also plans to transform Thailand into a center for carbon credit trade in the region via the Stock Exchange of Thailand. Investors with plans to expand their sustainability business in Thailand would likely find plenty of untapped opportunities.

The cost of living in Thailand is significantly lower than in the U.S. and major European countries. This translates to lower operating costs for businesses and better lifestyles for retirees.

These new visa measures are not merely about boosting tourism—they are part of Thailand’s larger plan to foster innovation, sustainability, and economic growth. By attracting a diverse group of visitors, from remote workers and retirees, to high-value investors, Thailand is positioning itself as a destination for global talent and long-term economic development.

“Thailand is on the path to becoming a global hub for tourism and innovation,” Worawoot says. “We believe these initiatives will attract top talent and investments, paving the way for sustainable growth across our key sectors”.

While it is still too early to say if Thailand’s new visa measures will be a game changer, it is clear the Thai government is focused and serious about setting the right foundations, creating a favorable ecosystem and positioning itself as the premier destination for talent, innovation and sustainable growth.

www.mfa.go.th

Charoen Pokphand Foods is redefining the future of food production with its innovative approach to sustainability.

Thailand’s Charoen Pokphand Foods (CP Foods) is set to soar to new heights—quite literally. By next year, NASA astronauts in space will be eating the company’s chicken products among the stars. This groundbreaking achievement is just one example of the company’s commitment to producing high-quality, safe, and sustainable food products that can meet the most stringent standards, even those for space travelers who can’t afford to fall ill in outer space.

A subsidiary of Thai conglomerate Charoen Pokphand Group (CP Group), CP Foods is a leading player in the food and agro-industrial industries. The company runs operations in more than 17 countries, reaching billions of people with its products, from high-quality meats and seafood to convenient ready-to-eat meals. Over the years, CP Foods has expanded its business to include livestock farming, shrimp farming and food production, offering a diverse range of products that meet the demands of consumers globally.

Driving the company’s success is a strategy that blends sustainability and innovation, or what it terms “Sustainovation.” Says CP Foods CEO Prasit Boondoungprasert, “Sustainovation is about combining technology, science, and innovation to improve efficiency and reduce the environmental impact of our operations. It is about finding ways to use less while producing more, and ensuring that what we produce is of the highest quality and safety.”

Set up as a small seed trading company in 1921, CP Group has employed sustainable methods in its operations since its inception. Today, this obligation to its customers, stakeholders and the environment is reflected in the way the group operates, whether it’s using renewable energy sources or employing technology for traceability when sourcing raw materials. “Sustainability at CP Foods started with the original setup of the group over 100 years ago. It is not a choice; it’s in our DNA,” says Boondoungprasert.

Delivering a Trio of Benefits
This mindset is reflected in CP Food’s “Three Benefits Principle,” which focuses on prioritizing the creation of value for the country in which CP Foods operates, followed by benefits for society, and for the company itself, in that order of importance. This approach focuses on benefiting the countries where the company operates, the communities it works with, and the company itself. Through this principle, CP Foods aims to ensure its actions not only boost business growth but also improve society’s well-being.

The “Three Benefits Principle” is not just a corporate philosophy but a guiding force that shapes every decision CP Foods makes. By aligning business success with societal and environmental benefits, the company ensures that its growth is sustainable and responsible. This principle also resonates with the company’s global stakeholders, who are increasingly concerned with the ethical implications of business operations.

“This is about doing the right thing for the long term,” says Boondoungprasert. “By ensuring that our growth benefits not only our company but also the communities we touch and the environments in which we operate, we build a foundation of trust and responsibility with our stakeholders around the world.”

In the area of climate change, CP Foods has set ambitious goals to lower its greenhouse gas emissions, aiming to achieve net zero by 2050. This involves cutting non-FLAG (Forest, Land, and Agriculture) emissions by 90% and FLAG emissions by 72%, as well as achieving zero deforestation by 2025. These targets are part of a broader commitment to align with global climate initiatives, such as the Paris Agreement, which aims to limit global warming to 1.5 degrees Celsius.

To measure its progress on the sustainability front, the company benchmarks its efforts with global standards like the Science Based Targets initiative (SBTi) and the UN Sustainable Development Goals (SDGs). SBTi provides companies with a clearly defined path to reduce greenhouse gas emissions, in line with the latest climate science to meet the goals of the Paris Agreement. The company also conducts independent audits and assessments to ensure the integrity and effectiveness of its initiatives.

Breaking New Ground
CP Foods’ Sustainovation approach has led to the creation of new products like the space food safety chicken for NASA, plant-based protein products such as Meat Zero, and Asia’s first carbon-neutral and cage-free egg.

Meat Zero, in particular, will become one of the growth products in CP Foods’ portfolio, catering to the growing global demand for plant-based protein. The product is designed to mimic the taste and texture of real meat, offering consumers a sustainable alternative without compromising on flavor or nutrition. Meat Zero reflects a broader trend in the food industry, where plant-based diets are gaining popularity due to their lower environmental impact.

In addition to product innovation, CP Foods is also focused on enhancing its operational efficiency through smart farming methods. Among other initiatives, the company uses artificial intelligence (AI) tools to monitor animal health, automate feeding processes, and control the climate within livestock environments. These technologies not only improve the quality and consistency of CP Foods’ products but are also consistent with its sustainability goals of reducing waste and optimizing resource use.

The use of AI in animal husbandry is a game-changer for CP Foods. For instance, using AI to detect health issues in its animals early reduces the need for antibiotics, which in turn improves food safety and quality. This proactive approach toward animal care is part of the company’s broader commitment to ethical farming practices, which prioritize animal welfare.

“Sometimes I joke with my team that our chickens are treated better than humans,” says Boondoungprasert. “The chickens live in climate-controlled environments, enjoy automated feeding systems, and have their health monitored 24/7 by AI, all of which ensures they are healthy and comfortable, leading to better quality products.”

CP Foods is also adopting renewable energy sources such as solar power and biogas to reduce its carbon footprint and cut operational costs. In Thailand, for instance, renewable energy now makes up 30% of the company’s total energy use, with biogas systems providing 70% to 80% of its farms’ electricity requirements.

Meanwhile, the firm uses blockchain and satellite tracking technology to ensure its raw materials are sourced sustainably and ethically. By implementing rigorous production controls and traceability measures to ensure food quality and safety, the company is able to boost customer confidence in its products.

Furthermore, CP Foods has created standard methods and protocols that can be adapted to different regions, enabling it to replicate its sustainability processes across the various markets in which it operates. These standardized practices ensure that the company’s sustainability efforts are consistent and scalable.

Collaborating for a Greener Future
CP Foods understands the importance of collaborating with others in the supply chain to realize its sustainability ambitions. To this end, the company partners with farmers, suppliers and small to medium-sized enterprises (SMEs) to promote sustainable practices and maintain the integrity of its supply chain. This involves providing advanced quality control training and workshops to help its partners become more competitive and foster sustainable growth in the food supply chain.

By investing in the skills and knowledge of its partners, CP Foods helps them adopt modern agricultural techniques that are both sustainable and profitable. For example, the company has launched several initiatives to train smallholder farmers in sustainable farming practices, such as water conservation, soil health management and the use of organic fertilizers.

These collaborations are essential for scaling sustainability efforts across the entire supply chain. By working closely with suppliers, CP Foods ensures that sustainable practices are implemented at every stage of production, from raw material sourcing to final product delivery. “This collaborative approach not only benefits our partners but also reinforces the overall strength and sustainability of our operations,” says Boondoungprasert.

CP Foods’ commitment to its suppliers was evident during the Covid-19 pandemic when many SMEs were under financial strain due to disruptions in the global supply chain. To help them during this crisis, CP Foods provided financial aid to these suppliers, ensuring they had the necessary liquidity to continue their operations. The company also prioritized timely payments to these suppliers, which was critical in helping them manage cash flow issues during a period of widespread economic uncertainty.

“By offering this assistance, we not only helped secure the stability of our supply chain but also reinforced trust and strengthened relationships with our partners,” says Boondoungprasert.

The Road Ahead
Looking ahead, CP Foods will continue to execute its Sustainovation strategy by expanding its use of AI and Internet of Things (IoT) solutions in farming, developing healthy and sustainable food solutions, and working toward its net zero targets.

The company is also looking into new technologies that could further boost productivity and sustainability in its operations. These could potentially include turning biogas into electricity and using hydrogen as an alternative energy source.

As part of a competitive industry, Boondoungprasert stresses how important it is to stay on top of new trends and overcome hurdles in eco-friendly food production. “We invest in R&D and team up with top universities and research centers to get the latest solutions and insights. By consistently adapting our plans to the changing business environment, we ensure that CP Foods stays at the forefront of the industry,” he says.

As a frontrunner in the agro-industrial and food sectors, CP Foods aims to continue blazing new trails through its unique fusion of sustainability and innovation. Says Boondoungprasert, “Through our Sustainovation initiatives, we will continue to drive long-term growth, improve the well-being of consumers, and contribute to a healthier planet.”

Central Pattana demonstrates its leadership in Thailand’s real estate sector through a robust business ecosystem and prime locations nationwide, empowered by a dedicated partnership team, advanced big data capabilities, and an entrepreneur program to drive partner growth.

Central Pattana, Thailand’s No.1 listed real estate developer and a key subsidiary of Central Group, stands as the preferred partner for both international and local brands looking to enter or expand within Thailand’s retail market. With a robust portfolio of over 40 premier shopping centers across Thailand, Central Pattana offers boundless opportunities for brand growth. Its strong global ecosystem is backed by Central Group’s extensive network with a collection of luxury department stores in Europe that includes Selfridges in the United Kingdom, Rinascente in Italy, KaDeWe in Germany, Globus in Switzerland, and ILLUM in Denmark and other locations in Europe.

Visionary Leadership
Under the leadership of CEO Wallaya Chirathivat, Central Pattana has reached new heights. Her visionary “Ecosystem for All” business model integrates retail, residential, office, and hotel spaces, transforming properties into vibrant lifestyle hubs. This “Retail-Led Mixed-Use Development” approach positions retail at the core, with complementary functions enhancing the overall experience.

The Premier Launch Choice for World-Class Brands in Thailand
Central Pattana’s shopping centers have emerged as a powerful magnet, attracting over 76 global brands to make their debut in Thailand, with more than 44 flagship stores now open. Among these prestigious names are UNIQLO, MUJI, lululemon, POP MART, CASETiFY,  Shake Shack, The Cheesecake Factory, Haidilao, Sushiro, Mak’s Noodle, Nitori, Beyond The Vines, BHC Chicken, and Kiztopia, solidifying the company’s status as a premier destination for international retail expansion.

In a bold move to extend their market presence beyond Bangkok, numerous global luxury brands are setting their sights on Thailand’s burgeoning destinations. Central Pattana is at the forefront of this expansion, particularly in the upscale haven of Phuket. Central Phuket recently features an impressive new lineup of luxury icons, including PRADA, TIFFANY & CO., and BVLGARI.

Additionally, prestigious international brands such as BALENCIAGA, BOTTEGA VENETA, BURBERRY, DIOR, GUCCI, HERMÈS, LOUIS VUITTON, OMEGA, PMT THE HOUR GLASS, SAINT LAURENT, VERSACE, and ZEGNA, have further elevated the retail landscape with their presence, positioning Central Phuket as a premier destination for discerning shoppers.

Central Pattana manages a portfolio of shopping centers featuring internationally acclaimed landmarks such as centralwOrld in Bangkok, and the soon-to-be-unveiled Dusit Central Park. Strategically located in the heart of iconic tourist hotspots and globally recognized cities, its premier shopping centers are poised to thrive in vibrant locales such as Phuket, Chiang Mai, Samui, Pattaya, and upcoming Krabi, reinforcing their status as must-visit destinations for shoppers and travelers alike.

Unlocking Business Opportunities Through Thailand’s Largest Loyalty Platform—The 1
Thailand’s largest loyalty platform, “The 1” under the Central Group, boasts 21 million members. This powerful tool enables brands to effectively target segments, track consumer behavior, and convert buyers into loyal customers. With a comprehensive view of consumer insights, brands can enhance customer loyalty, attract new audiences, and unlock opportunities for business growth.

Central Pattana, a trusted leader in the industry, relentlessly pursues excellence by providing unmatched support and value to its partners. With prime locations, deep consumer insights, and comprehensive business solutions, the company drives sustainable growth for brands across Thailand. Committed to “Imagining better futures for all,” Central Pattana plays a pivotal role in fostering the country’s economic prosperity while empowering brands to thrive.

www.centralpattana.co.th

Central Chidlom, a flagship of luxury retail under Central Retail, has unveiled its spectacular transformation, redefining itself as “The Store of Bangkok”. With a staggering investment of over 4 billion baht (US$120.79 million), this iconic department store sets a new benchmark for high-end shopping in the city. Central Chidlom offers an unparalleled shopping experience with exquisite blend of world-class brands and exclusive offerings that cater to every shopper’s desires. This transformation is not just a redesign; it’s a complete reimagining of what a luxury department store can be.

Natira Boonsri, CEO of Central Department Store Group under Central Retail, emphasizes, “Central Chidlom’s transformation is not just a makeover but a complete redefinition of luxury retail. Leveraging its prime location and the innovative ‘One-Stop-Shopping’ legacy, we are elevating Central Chidlom to the pinnacle of luxury. Our goal is to establish it as an iconic destination, setting new benchmarks in retail with unparalleled brands and exceptional experiences.”

A New Era of Design and Elegance
Step into Central Chidlom and be captivated by its striking new look bringing together Thailand’s top architectural firms and leading global consultants to create contemporary designs that reflect Thai lifestyles with international standards. The store’s exterior has been redesigned to exude modern sophistication, with sleek vertical lines and contemporary pink hues that light up the night. Inside, the central atrium creates a luxurious and airy atmosphere, complemented by new sky bridges that enhance accessibility. These architectural updates ensure a seamless and elevated shopping experience, perfectly blending modern design with timeless elegance.

Curated Luxury Destinations
Central Chidlom is now home to an array of curated luxury destinations. The Luxe Galerie, presents an opulent range of global brands such as Louis Vuitton, Gucci, Prada, and Loewe. Shoes Avenue offers an impressive collection of designer shoes, featuring exclusive debuts from Giuseppe Zanotti, The Attico and more. The Beauty Galerie, sprawling over 6,000 square meters, showcases prestigious beauty brands including Thailand’s first launch of PRADA BEAUTY and HERA, and the new boutique concepts such as Dior, Chanel, Guerlain, Jo Malone London, La Mer’s first flagship store in Thailand, Gucci’s shop-in-shop counter, alongside unique organic and niche products. Sneakers Boulevard caters to enthusiasts with over 800 pairs of rare and special edition sneakers. Additionally, with over 60 food outlets, Central Chidlom offers a vibrant culinary experience, from gourmet dining to casual bites, enriching your shopping journey.

Community and Innovation
Central Chidlom is committed to fostering a vibrant community spirit. The store introduces CENFINITY, a premium loyalty program designed for its valued customers. Beyond shopping, Central Chidlom will host creative events in art, music, and gastronomy, creating a dynamic cultural hub for both Thai locals and visitors. These initiatives ensure that Central Chidlom remains a source of endless inspiration and excitement throughout the year.

Experience the Pinnacle of Luxury
Central Chidlom’s transformation into “The Store of Bangkok” represents the future of luxury shopping, blending cutting-edge design, curated luxury, and community-focused innovation. Visit Central Chidlom today to experience the epitome of retail excellence and discover why it’s set to become the city’s premier luxury destination.

www.central.co.th/en/information/about-us

Destination Thailand is hot again—especially in the cool season. Tourist arrivals have bounced back to pre-pandemic levels. With 38 million visitors expected this year, the country’s Tourism Ministry, led by new Minister Sorawong Thienthong, has detailed plans to build on this success.

There are countless good reasons why Thailand has long been one of the world’s most popular tourist destinations. The landscape is beautiful and diverse, the food is wonderful, and the people are welcoming and friendly.

Thailand has come back better than ever, with fresh initiatives to make a holiday more fun, exciting and convenient.

An Unlimited and Breathtaking Experience
There is seemingly no end to the wonders Thailand can offer.

The natural beauty is stunning, from rainforests and mountains to mighty rivers, waterfalls, and innumerable white sand beaches—there is a landscape to impress anyone and everyone.

Thailand is also appealing year-round—even in the “rainy season” from June to October, which is mostly not especially wet. A bit of rainfall just means staying put for a little while longer and enjoying the coolness before the next attraction.

Aside from the myriad year-round festivals, you can indulge in a huge range of individual pastimes such as nature hikes, sporting activities, and the country’s famous nightlife. Thailand’s offerings are diverse and come with their own Thai style.

“We have unique charms—‘Thai Charms’ that are a crucial selling point for unique and meaningful travel,” says Thailand’s new Tourism and Sports Minister, Sorawong Thienthong, who is putting in place many new ideas and initiatives to boost tourism.

These “Thai Charms” encapsulate arts, crafts, culture and the internationally beloved cuisine. In Thailand, there is a baffling range of delicious traditional dishes from dozens of provinces guaranteed to keep your tastebuds dancing for an eternity.

“Your palate is in for a treat,” Sorawong says. “If you are a foodie, Thailand has a vast culinary scene, from Michelin-starred restaurants to street food.”

“Thai Charms” also refer to the well-known national temperament. Thais are a welcoming and well-mannered people whose sunny demeanor promotes fun and relaxation.

Inviting the World to Celebrate With Us
Thais call it “winter” but you can call it “the finest weather imaginable.” From November through February, the days are sunny and not too hot while the nights are pleasantly cool.

It is also a wonderful time to play outside and celebrate the circle of life and the rituals, pageantry and good times that go with that. On behalf of the Thai people, Sorawong warmly invites travelers from all over the world to experience Thailand Winter Festival.

This festival includes renowned celebrations such as Loi Krathong, which takes place this year on November 15. Here, Thais pay tribute to the waterway gods by launching small candlelit floats with incense and fresh flowers—and making a few wishes.

Other events well worth the journey are the Illuminated Boat Procession in Nakhon Phanom from October 8-18 on the mighty Mekong River.

For some high adrenaline action, the PT Thailand MotoGP, scheduled for October 25-27, hosts top tier international motorcycle racing at the Chang International Circuit in Buriram.

November and December is the time for the Vijit Chao Phraya, a lavishly illuminated festival of sound and light on the Chao Phraya River.

This is followed by The Amazing Thailand Marathon Bangkok taking place on December 1.

December 12-16 marks the fabulous Wonderfruit Festival, an annual international community get-together of music, art, culture, cuisine and nature at The Fields, Siam Country Club in Chonburi.

The spectacular year wraps up with the New Year’s Countdown on December 31, celebrated all over the country. Thai people, always up for a celebration, observe three new years—the New Year in January, Chinese New Year in February, and Songkran in April—the world famous water festival.

Reaching Out to Everyone
“Through such diverse initiatives, we are confident Thailand will continue to grow as a top destination, off ering unique experiences in sports, wellness, culture, cuisine and sustainable tourism,” Sorawong says. “We now have a comprehensive strategy to make Thailand even more appealing.”

New visa policies are being streamlined to make visiting and residing in Thailand simpler and more convenient.

The ministry will promote travel links between major cities and tucked away “hidden gem” spots, in an effort to spread tourists throughout the country. These targeted campaigns foster new forms of tourism and benefit both locals and visitors.

Additionally, the ministry fully intends to promote Thailand as a wellness hub, especially in the field of elderly care.

Thailand’s rich culture, unique charm and the hospitality that sets it apart—its “soft power”—is another area the ministry is looking to leverage.

“The Tourism and Sports Ministry will also support the hosting of world-class sporting events like MotoGP and the Bangkok Marathon. We will also be encouraging more big name music concerts to draw people into the country,” Sorawong adds.

Toward Sustainable Growth
Thailand’s tourism industry has undergone accelerated growth. This has generated valuable opportunities to create a much more sustainable industry that the Tourism Ministry expects to be a success. A success that will enhance the livelihoods of the Thai people while expanding and improving the tourist experience.

www.tourismthailand.org/Home

Thai Airways (THAI) is back in a big way, bringing cutting edge aircraft and technology, alongside traditional Thai style, while connecting its passengers to an unsurpassed network of international destinations.

THAI has been moving boldly towards a bigger and brighter future, expanding and improving on all fronts. With a stellar network of seamless connections in Europe, China, Southeast Asia, the Far East and Australasia, Thailand is securing its role as the region’s primary aviation hub. With this extensive web, dozens of new modern aircraft and the crucial human element of Thai-style hospitality, THAI is efficiently servicing the region and the world beyond, while delivering a memorable and premium travel experience for all its passengers.

The Unbeatable Network
From the UK to Australia and almost everywhere in between, THAI now flies direct to the capitals and major cities, connecting 30 countries and all the important global hubs, for onward travel with an unmatched reach, utilizing the best aircraft available while recruiting, training and employing the best crews possible.

Thailand’s flag carrier is the biggest player in its neighborhood, currently operating a fleet of over 80 aircraft from its base in Bangkok and supporting Thailand’s geographically natural role as an aviation hub, with dozens more brand-new state of the art aircraft on order, including Boeing’s 787-9 Dreamliner and the Airbus A350-900.

With its extremely convenient geographical location at the center of the world’s fastest growing region and a relatively short hop to key Southeast Asia cities, plus Japan, Korea and China, Thailand is the perfectly positioned hub for a wide range of regional destinations.

This geographical position makes for smooth transfers from the newly expanded Suvarnabhumi Airport, which acts as the Thai hub’s gateway and welcoming travelers for business and pleasure from all over the world.

The very modern SAT-1 terminal opened in September last year, significantly expanding Suvarnabhumi’s passenger and flight capacity. This marked the first phase of an expansion that will double the airport’s passenger capacity to 125 million by 2030—in perfect symbiosis with THAI’s own expansion.

The Most Hospitable Travel Experience
THAI has significantly raised the standard of its services across all flight classes, redoubling its efforts to become the regional leader in providing premium passenger service via aircraft, equipment and welcoming ground and cabin crew. This revamp and expansion have provided the clear option to become the first choice of travelers to the kingdom.

The lavishly luxurious Royal First Class has been fully restored and improved, existing aircraft have been revamped with new seats in Royal Silk Class, while Economy Class has wider seats and generous legroom. Add to this the state-of-the-art in-flight entertainment with a wide and up-to-date selection, and of course top tier customer service on both short and long-haul flights.

The abundant warmth and charm that comes naturally to the Thai people is reflected in the experience of traveling on THAI. When you board a THAI aircraft, you are immediately subsumed into that unique, unmistakable experience that only Thailand can offer, as the carefully selected and trained friendly cabin crew warmly greets you with a traditional “wai” and the famed Thai smile, then promptly attends to your comfort and relaxation, with a careful eye for detail.

All passengers enjoy Thai-style hospitality throughout their flight, including savoring the best of Thailand’s internationally famous cuisine with authentic dishes exclusively developed for THAI by the country’s top chefs. On request, passengers can also enjoy delicious vegetarian, halal, or kosher selections.

The in-flight entertainment options are comprehensive, with hit TV dramas, comedies, documentaries, music selections from all genres and even video games. Movie offerings include Hollywood blockbusters, award-winning Thai cinema and other selected films from around Asia. Consider yourself entertained for the duration of your flight.

Joining Hands Across the Globe
“As an international airline, THAI does not facilitate its global premium services in isolation. THAI is a founding member of the Star Alliance [1996], which has grown to include 26 airlines, sharing benefits such as smoother connections with partner airlines for seamless travel and many other benefits.

Royal Orchid Plus frequent flier loyalty cards, with Silver, Gold, and Platinum categories, confer many perks to their holders, such as access to luxurious lounges around the globe, plus priority boarding and baggage loading. Platinum and Gold-level cardholders additionally enjoy fast-tracked transfers through airport security and immigration via dedicated priority lanes. Cardholders earn air miles on every flight with THAI as well as the entire
Star Alliance.

THAI has always played a major role in promoting Thailand’s tourism industry, beginning with the airline’s inception in 1960, and quickly earned a well-deserved reputation for premium service early in its history. Thailand’s rapidly growing popularity as a global destination was accompanied by equally rapid growth in the country’s international trade, as THAI kept pace, developing its cargo services, while expanding destinations and flight frequencies. The Thai business community swiftly recognized the near infinite opportunities that accompanied this airborne conduit to the outside world, that brought Thailand onto the world stage. And so THAI has evolved as crucial player in the social and economic fabric of Thailand.

As anyone who has visited the kingdom will tell you, a big aspect of Thailand’s appeal is the respectful friendliness, the sense of fun, and the attentive hospitality of its people. This is why nearly 35 million business travelers and holidaymakers visit Thailand every year—ideally aboard a memorable THAI flight.

The Commitment Continues
Without a doubt, the post-pandemic newly revamped and enthusiastic THAI is back to stay and to prevail for the long run. The airline has returned bigger, better, and more committed to top quality service than ever. The entire staff from check-in to in-flight strive to ensure that the travelers under their care enjoy a comfortable and stress-free experience—for an unforgettable journey that begins well before that first step aboard their THAI airplane.

www.thaiairways.com

In 2001, Sappe introduced Mogu Mogu, the world’s first snack-drink, born from a unique idea that has fueled its growth to this day.

In the fast-moving global beverage market, where consumer preferences are constantly evolving, one company on the outskirts of Bangkok stands apart for its creativity and innovative spirit in redefining the beverage consumption experience.

That company is none other than Sappe PCL; a beverage company with “Creative, Dynamic, Fun” in its DNA and which produces the popular Mogu Mogu drinks sold in over 100 countries. From humble beginnings, Mogu Mogu has matured into a global brand.

The Masterminds Behind Mogu Mogu’s Success
Sappe’s roots can be traced back to 1976 where it began operations as a snacks manufacturer. Then known as Sapanan General Food Co. Ltd, the company was founded by Anan Ruckariyapong. In 2001, Sappe began its foray into the beverage market when Adisak Ruckariyapong, the eldest child in the Ruckariyapong family, created Mogu Mogu—by incorporating fruit juice with cubes of coconut jelly; and in so doing, created a unique, fun, and exciting drinking experience.

The launch of Mogu Mogu was timely as Thailand’s beverage market had largely been dominated by green tea and carbonated drinks, explains Piyajit Ruckariyapong, Chief Executive Officer of Sappe.

“Mogu Mogu quickly gained consumer acceptance and became a flagship brand,” adds Ruckariyapong, who joined Sappe in 2012 as CFO and was later appointed CEO in 2015. Ruckariyapong has also been instrumental in Sappe’s and Mogu Mogu’s growth over the past several years, including its initial public offering in 2014.

Global Growth and Brand Recognition
Under Ruckariyapong’s leadership, Sappe’s revenue has grown from 2.63 billion baht (US$78.94 million) in 2015 to 6.21 billion baht (US$186.39 million) in 2023. A key driver for this growth has been the CEO’s efforts to grow revenue beyond the home market. Overseas revenue has grown from 1.54 billion baht (US$46.22 million) in 2015 to 4.90 billion baht (US$147 million) in 2023.

Consumer excitement and interest in Mogu Mogu has certainly played an important role in its growth. The brand now has over 30 variants and contributes 83% of Sappe’s total revenue. Mogu Mogu is currently sold in over 100 countries, with South Korea, France, and the UK being key markets. The company is also enjoying good growth in markets such as the Middle East and the Americas, which have grown by more than 30% year-on-year in 2023.

Besides Mogu Mogu, Sappe offers a wide range of innovative beverages for consumers including Sappe Beauti, a low-calorie, no sugar-added drink as well as Sappe Aloe Vera, a fruit juice beverage with large aloe vera cubes, and B’lue, a vitamin-fortified flavored water.

Best Managed Company
This year, Sappe took the top spot in Deloitte Thailand’s “2024 Thailand’s Best Managed Companies” awards. This marks the third consecutive year that Sappe has won top honors. The company has also been included in Forbes Asia’s “Best Under A Billion 2024” list for three straight years. Additionally, from the UN Women Thailand Women’s Empowerment Principles (WEPs) Awards, Ruckariyapong was 2nd runner-up in the Leadership Commitment category in 2024 and Sappe was named 1st runner-up in the Gender-Responsive Marketplace category in 2022.

“We take pride in our awards and view participating in contests or evaluations as a tool to enhance our operations,” says Ruckariyapong. “It also motivates the Sappe team to be proud of their achievements. Being named in the Forbes Asia’s Best Under A Billion list for the third year in a row is further affirmation that Sappe is recognized at the regional level.”

For Ruckariyapong, there are several drivers for the company’s success. “The management philosophy at Sappe starts with a clear vision and mission, aiming to create a positive impact on all stakeholders in line with our sustainability approach. This commitment is reflected in our tangible management practices across all dimensions,” she says.

Sappe Culture
Ruckariyapong attributes growth and success of the company to its corporate culture, which has anchored its vision of becoming a model Thai organization through an innovative spirit and by delivering superior food and beverage options to better people’s lives.

To help inspire and create a “Home of Innovators”, Sappe is guided by five core values: experimental creativity, integrity for sustainability, do the impossible, dynamic with speed and never give up, and fun teamwork.

To cultivate this spirit of innovation, the firm organizes close to 100 training and development activities yearly to encourage employees to apply their creativity, embrace risks, and not fear failure. “We organize these programs and activities so that they can learn to recover quickly from setbacks,” says Ruckariyapong.

The company has a dedicated innovation department, which oversees all aspects of innovation within the organization, including products, culture, marketing, sales, and corporate communications.

“We have also created a space where employees can invent, research, and test new products. We call it the Small Lab and this platform allows employees to experiment, learn from mistakes, and enjoy the creative process,” adds Ruckariyapong.

The CEO reveals that Sappe’s production processes have likewise evolved to be consistent with global standards, having achieved ISO 22000 standards for food safety management systems, ISO 14001 for environmental management systems, and ISO/IEC 17025 for competence of testing and calibration laboratories.

Global Expansion
Although Mogu Mogu has a presence in over 100 countries, Ruckariyapong believes there is still ample growth potential globally. To strengthen recognition of the Mogu Mogu brand, Sappe has launched the “Sip Chew Feel Mogu Mogu” campaign. Launched this year, the campaign is also Mogu Mogu’s first global campaign and kicks off in South Korea and France, in collaboration with product and global brand ambassador SEVENTEEN.

Ruckariyapong says South Korea and France were chosen to kickstart the campaign as these markets are “important trendsetters”. She adds that France was also selected because of its significant growth potential and opportunities, along with its accessibility to other parts of Europe.

“We introduced the “France First” model, which has been successfully implemented and is a source of pride. Today, anyone traveling to France will find Mogu Mogu products widely available in both modern and traditional trade outlets,” Ruckariyapong reveals. “We see significant growth potential and opportunities to further expand product distribution and we plan to introduce our products to more retail stores across France and the neighboring countries, thereby increasing consumer access to Mogu Mogu.”

The global campaign, Ruckariyapong reveals, is already showing tremendous promise: “The international market has responded very positively and brand engagement among consumers for Mogu Mogu is especially strong.”

Ambitious Goal
Sappe’s global campaign is expected to play a role in the company’s journey to achieving annual revenue of 10 billion baht (US$300 million) by 2026, a target set by the CEO in 2022.

“In the long-term, the aim is brand recognition across the globe,” says Ruckariyapong. “Our ambition is for Sappe to grow into a brand that brings pride to Thailand.”

www.sappe.com