In the heart of Bangkok’s Thonglor district at Sukhumvit 38, a new landmark is taking shape. Applying the principles and ideals of Ferdinand Alexander Porsche to the art of living, the Porsche Design Tower Bangkok is rewriting the rulebook on ultra-luxury residences.
Beyond architectural ingenuity and unwavering attention to detail, Porsche Design Tower Bangkok embodies a philosophy that views home not merely as living spaces but as enablers of purposeful, beautiful living.
Only the third globally after Miami and Stuttgart, the Porsche Design Tower Bangkok is the first in Asia—a landmark collaboration between Porsche Design, a brand synonymous with engineering excellence, and Ananda Development, a visionary institution.
“True luxury isn’t about having everything—it’s about having what matters, executed flawlessly,” says Chanond Ruangkritya, Founder and CEO of Porsche Design Tower Bangkok and Ananda Development. “We want to create architecture that is timeless, that is always beautiful, and that will always appreciate in value—both monetarily and emotionally.”
Sanctuary in the Sky: 22 Villas of Space and Stillness
With only 22 “Sky Villas”—all duplex pool villas or quadplex penthouses ranging from 525 to 1,135 square meters (5,651 to 12,217 square feet)—Porsche Design Tower Bangkok represents extraordinary scarcity in a market accustomed to developments offering hundreds of units across multiple configurations.
The decision to maintain 22 villa-sized residences, each with its own private pool, meant accepting dramatically reduced inventory. It also ensured unity of vision and community.
“Right from the start, we were clear that every villa would have its own private pool,” Chanond says. “No slicing and dicing. That’s when you risk creating a mix of owners whose values and standards may not align.”
Superyacht-class living was the ethos from day one. This ensured unwavering standards that would permeate every specification, every finish, every engineering detail. There are no starter units, no entry-level compromises—just 22 residences built to a singular, uncompromising vision. The interiors are truly villa-like in scale and offer the spaciousness and privacy reserved for a detached home.
Each villa features soaring double-height ceilings, triple-glazed windows, a heated swimming pool and three distinct kitchen configurations—a professional Thai kitchen with high-output gas wok burner, Western and semi-outdoor barbecue—all outfitted with professional-grade appliances from Italy’s finest makers, thoughtfully adapted for Asian culinary needs.
Even outdoor terraces have been engineered for Bangkok’s climate, with floor-vented air conditioning that creates a cooling “bowl” effect and concealed exhausts that clear smoke and odors, ensuring genuine year-round comfort, not just during cooler months.
“We obsessed over every single angle, every single detail—in engineering, in luxury, in lifestyle. We wanted to create a living space that was truly intelligent,” says Chanond.
Skyline Serenity, Garage Intimacy
Perhaps the most revolutionary expression of this design philosophy is the integration of “Passion Spaces.” These bespoke garages are private, lifestyle spaces that serve as automotive galleries within the residence, reached by driving directly up a spiral ramp called “The Loop.”
For the collector who views automobiles as art—to be admired often and up close—this feature effortlessly integrates these mobile objets d’art into the living environment.
“Passion Spaces” range from 107 to 312 square meters (1,152 to 3,358 square feet) and have been designed to be versatile—transforming from garage into an artist’s workshop, private wellness space or entertainment lounge—allowing a quiet yet profound, multi-faceted celebration of individual passion.
“We like to joke that we’re selling a US$15 million man cave—the pool villa just comes with it,” Chanond says. Beneath the humor, however, lies a serious point about passions and priorities. For enthusiasts who see their collections as extensions of personal identity, the ability to live alongside cherished automobiles—or transform these spaces into private galleries or wellness sanctuaries—isn’t indulgence. It’s architectural validation of what matters most.
This philosophy of living—intimate, elevated and unapologetically personal—extends beyond architecture into service. Residents benefit from a 24-hour butler service and exclusive à la carte offerings, including private chef and personal training services. Each service is calibrated to ensure practical needs are met with discretion and quality, allowing residents the ultimate luxury: time and peace of mind.
“If you want to be spoiled, this is where you want to be,” says Chanond, who sees Bangkok emerging as a “playground city” where affluent individuals from across Asia and the world spend time and park capital; in much the same way Miami serves the Americas and Dubai the Middle East.
A New Benchmark for Curated Living
The project’s exceptional exclusivity is a deliberate choice, reflecting a desire to serve a very specific global clientele. “We set out to raise the bar, not just for Bangkok, but for what ultra-luxury living can mean globally,” adds Chanond. “This is a sculpture you can live in—a space that elevates lives while serving as a steadfast backdrop to success.”
In a world often defined by noise, the Porsche Design Tower Bangkok is a masterclass in quiet, intelligent luxury. More than the city’s finest address, it sets new benchmarks for elegant, curated living in one of Asia’s most dynamic cities—a subtle but enduring signature for the modern connoisseur.
For a private show suite viewing or sales inquiries regarding Porsche Design Tower Bangkok, please email sales@pdtowerbangkok.com or visit pdtowerbangkok.com.
