Personal care and dietary supplement company Nu Skin exemplifies innovation is the best driver of industry. For more than 35 years, the company has developed premium nutrition and personal care products that have a strong foundation in science and technology that help one to look and feel younger. In Singapore, the company reached a key milestone in 2020 when it celebrated its 20th year of achievements in the city-state. Through these two decades, Nu Skin has grown to become a leading health, beauty and wellness brand in Singapore.
A New York Stock Exchange-listed company, Nu Skin develops and distributes a comprehensive line of high-quality beauty and wellness solutions. Leveraging a world-renowned scientific advisory board and a team of more than 75 in-house scientists and researchers, the firm is committed to developing and delivering leading-edge proprietary products. These include the Nu Skin personal care brand, the Pharmanex dietary supplement brand, and the ageLOC brand, which focus on products that help one look and feel younger.
“Technological innovation is part of our DNA and continues to be a primary driver of our product development and business growth,” says Nu Skin President Ryan Napierski.
In 2019, Pharmanex was the No. 1 weight management and wellbeing brand in Singapore* for a second consecutive year, according to Euromonitor International. This was an important milestone for both Pharmanex and ageLOC TR90, Nu Skin’s 90-day weight management program, and a result of the company’s continued investment in innovation in the wellness category.
“Our winning formula is having a passionate group of Brand Representatives and a dedicated corporate team that stay aligned and focused on a common goal of empowering people to improve lives. In 20 years, we have not only grown the business considerably to become one of the leading direct selling companies in Singapore, but have also contributed to help make a difference to the less privileged. This Force For Good culture has attracted many people from various professions and backgrounds, with different qualities, to join us with a common goal to uplift others and discover their best selves through Nu Skin’s innovative products and opportunities.”
– Neo Chiou Yee
General Manager, Nu Skin Singapore
Chairman, Direct Selling Association of Singapore (DSAS)
A Leading Business Opportunity Platform
Beyond its portfolio of premium-quality products, the company also innovates through its direct sales programs. The company sells its products through a global network of brand affiliates in Asia, the Americas, Europe, Africa and the Pacific. As a long-standing member of several direct selling associations globally, the company is committed to the industry’s consumer guidelines that protect and support those who sell and purchase its products through the direct selling channel.
Through both program and product innovation, the company is working to realize its vision of becoming the “World’s Leading Business Opportunity Platform.” One key aspect of this strategy is the Velocity Sales Performance Plan, which aims to provide a highly competitive and rewarding compensation plan for participants taking the next step to become entrepreneurs, who are known as Nu Skin Brand Representatives.
With Velocity, individuals can earn rewards and cash daily for sharing the products they love with others, while those who want to take their business to the next level can build a group of customers or lead teams of representatives to earn additional bonuses.
Velocity has helped to enhance the sales performance of Nu Skin sales leaders in Singapore since its launch in 2018, propelling the profile of the brand further as it celebrates its 20th anniversary in the country.
“To achieve continuous growth in a rapidly evolving world, an industry must stay relevant to its customers and be able to attract the future generation. In my past two decades partnering with Nu Skin, I witnessed how our R&D team continuously focused on innovation to develop products and solutions that have revolutionized the beauty and wellness industries. With an entrepreneur-focused business opportunity platform and a commitment to innovation, I am confident of Nu Skin’s potential to lead the growth in this industry.”
– Rayne Ho
Nu Skin Entrepreneur; Former Financial Consultant
“I never knew starting a Nu Skin career could be such a fun journey that encourages learning and growth. I learned to take ownership of my dreams, career progression and personal growth; to be a Force for Good and empower others to transform their own lives. I am thankful for my mentors who taught me how to lead a team, and in the process, I learned how to be the best version of myself.”
– Jordan Wang
Nu Skin Entrepreneur
“I am a firm believer that the gig economy is the way for more professionals to achieve flexibility in their lives and a better work-life balance. Nu Skin’s commitment to innovation extends beyond its products, as proven in its recent platform and program enhancements. Its globally seamless sales performance program has made building a business across markets and regions possible, without additional complexity or barriers, allowing me to grow my team and business beyond Southeast Asia.”
– Zan Zhou
Nu Skin Entrepreneur; Former Corporate Headhunter
To stay relevant in a fast-changing global landscape, the company is leveraging technology and a digital-first strategy to tap the growing influence of millennials and the gig economy. The younger demographic (ages 18 to 30) has been a key driver of Nu Skin Singapore’s growth in recent years. In 2019, customers in this category grew by 18% year-on-year, while the number of sales leaders rose 81%.
Among other technology-related initiatives, the company provides its sales leaders and customers with innovative digital tools to enhance their experiences. For instance, the My Nu Skin app allows sales leaders to track customer purchases and monitor team performance, and triggers their bonus payment.
Meanwhile, an upcoming skin-consultation app with machine-learning capability will offer customized product recommendations for different lifestyle and skin types.
This digital-first approach capitalizes on macro-trends such as the rise of the gig economy and the growth of social sharing that has made it easier to share products with friends and family.
Social media is opening a global market that is vastly different from any physical market, requiring the organization to be faster and more agile than ever before.
The company’s business model is designed to empower people to transform and improve their lives through “Products, Opportunity and being a Force For Good.”
Nu Skin sales leaders come from diverse backgrounds, including successful business owners, entrepreneurs, professionals, corporate executives and even fresh graduates. The company currently has more than 1 million independent Brand Affiliates in nearly 50 markets around the world and is looking to significantly boost growth in Southeast Asia.
Over the years, the company’s pioneer leader entrepreneurs have also built a solid foundation on which the next generation of sales leaders can build at a much-accelerated pace.
In Singapore, the company’s sales leaders have been key to building a strong legacy and fostering a culture of success over the past 20 years.
A Force for Good
The company’s innovative sales platform also creates opportunities for its Brand Affiliates to give back and fund its philanthropic Force For Good initiatives.
In Southeast Asia, the company encourages its leaders to contribute 1% of their commissions to the Southeast Asia Children’s Heart Fund (SEACHF), which provides medical assistance to underprivileged children born with congenital heart disease.
Nu Skin Singapore currently has more than 1,500 SEACHF donors. These funds have helped support children through the company’s partnership in Singapore with KK Women’s and Children’s Hospital.
Through its various initiatives around the world, the company is committed to being a force for good by empowering people to improve lives with rewarding business opportunities, innovative products and an enriching, uplifting culture.
“When I first understood the scalability and time flexibility that the business could offer years back, it motivated my wife and I to start the business almost immediately. As an entrepreneur and Board Member of the Southeast Asia Children’s Heart Fund, I feel encouraged that Nu Skin is not just about transforming people’s lives through products and business opportunities, but it also provides individuals the opportunity through its platform to give children suffering from heart disease a new lease on life.”
– Oliver Lim
Nu Skin Entrepreneur; Former Management Consultant
“If through teaching I helped my students discover their potential, it is through entrepreneurship that I discovered my own potential. With no network or connections and being an introvert, I discovered my potential through learning to make new friends, managing rejection and mastering my ego. With time, I developed a growth mindset and learned to lead with love. I sought knowledge and see every challenge I face as an opportunity instead.”
– Roziani Rashid
Nu Skin Entrepreneur; Former Educator
“Entrepreneurship is an exciting, ever-evolving and adaptive journey. As I grew my business, I sought opportunities with calculated risk, greater scalability and the potential to provide me with a balanced lifestyle. The direct selling industry, being highly versatile and designed for efficiency, allows me to tap seamlessly into current trends through today’s connected social space, with the potential to build a global business network. I see resilience in the industry and continued growth with this partnership.”
– Dr. Lam Ying Keat
Nu Skin Entrepreneur; Former Business Owner