
In the evolving Philippine real estate market, the luxury residential segment remains resilient and distinctly underserved. While there are broader concerns about a condominium glut, these issues do not extend to the upper tiers of the property market. Reports from industry experts and analysts indicate that the demand for luxury properties at the highest end continues to outstrip supply. In the Philippines, only a handful of developers can genuinely claim to deliver properties that fulfill global standards expected at that level.
As part of the internationally renowned Kuok Group, Shang Properties, Inc. stands distinctively at the forefront of this elite category. While independently operated from the Shangri-La hotel group, the developer greatly benefits from the shared brand equity and skill set of its sister company. Shang Properties is lauded for its unique “luxury hotel DNA,” which sets its developments apart. Each project is meticulously crafted, from the design phase to long-term management, and executed by professionals trained to the highest standards of hospitality. This exceptional focus on quality ensures that residents enjoy living experiences comparable to being in a five-star luxury hotel.
Maria Rochelle S. Diaz, Executive Vice President – Commercial at Shang Properties, Inc., notes that the scarcity of properties matching the caliber of the developer’s offerings has fueled strong value gains in the segment. “Luxury and premium condominium developments sold pre-pandemic have seen their secondary market values double or even triple post-pandemic due to limited supply from a select few players,” she says.
Analysts attribute part of this appreciation to the concentration of premium developments in key business districts, known for their consistently high demand and appeal to a broad selection of end users. Diaz notes that these locations remain highly attractive due to their established business and lifestyle ecosystems, and the presence of major local and multinational corporations. This reflects the strategic positioning of Shang Properties’ flagship developments.

Redefining Luxury Living
In the coveted, upscale enclave of Bonifacio Global City (BGC), Aurelia Residences has earned regional acclaim, including recognition as Best High Rise Condo Development (Asia) at the PropertyGuru Asia Property Awards 2023. Designed by global architecture firm Skidmore, Owings & Merrill and interior designed by FM Architettura, Aurelia’s twin towers offer expansive layouts exceeding 300 square meters, catering to buyers who value sophisticated and generous living spaces.
In Quezon City, Shang Summit is slated to be the tallest residential structure in the Philippines upon completion. This 80-story development blends architectural innovation with a diverse array of amenities tailored to multigenerational residents, including landscaped gardens, business lounges and resort-style recreational spaces.

Venturing beyond Metro Manila, Shang Properties has expanded its footprint into the key regional and tourism hub of Cebu with Shang Bauhinia Residences—underscoring its strategic growth and understanding of the local market. The project offers two unique tiers of luxury: the Residences and the even more exclusive Signature units. Amenities such as a sky pool, private theaters and co-working spaces set a new benchmark for luxury residences in Cebu, highlighting the developer’s ability to adapt global standards to regional tastes.
Investing in Prestige
Shang Properties’ developments are tailored to the expectations of high net worth individuals, such as affluent professionals, expatriates and investors. This clientele seeks residences that offer exceptional living standards, as well as assets with significant long-term appreciation potential. The developer’s unique competitive advantage lies in its deft balance of world-class expertise and brand recognition, enhanced by deep local insights.
Diaz says, “In the luxury market, there is still good demand due to the limited supply of projects. Developers, regardless of scenario, carefully study market indicators and maximize opportunities.”
This measured approach has enabled Shang Properties to sustain robust pre-selling figures across its latest developments—reflecting strong investor confidence and anticipation for its signature offerings. It also reinforces that oversupply concerns do not apply to this particular tier, where Shang Properties is a prominent player. As Diaz notes, demand is further driven by shifting preferences toward larger, better-appointed living spaces suited to hybrid work and evolving lifestyle needs.
Catering to Growing Demand
Market forces are further driving the momentum of this segment. In 2024, Manila recorded an impressive 17.9% annual price growth in prime residential values, the highest in ASEAN, driven by strong interest from both local and foreign high net worth buyers. Economic indicators, including moderated inflation and eased monetary policies, have contributed to positive investor sentiment in the country. The Philippines’ demographic advantage—a young and economically active population—further supports long-term demand for residential and investment properties. This confluence of urbanization, wealth creation and emerging economic hubs ensures that the luxury tier enjoys a broad and growing base of demand, insulating it from trends seen elsewhere.
As the Philippines expands its economy and upgrades its infrastructure, the outlook for high-end properties in the rapidly growing country remains positive. With its focused portfolio and distinguished pedigree, Shang Properties is well-placed to drive the leading edge of this dynamic segment.
