Véronique Tran, Executive Vice-President, ESCP Business School (Photo by Emmanuel Fradin)
How does the current context challenge businesses and organizations? VT : Adaptability is inherent to business and the lives of organizations, which have always had to evolve in order to survive. However, the scale of today’s economic, societal and environmental upheavals—such as the need to rethink growth in a world with finite resources, the growing polarization of opinions or even the arrival of new generations—implies real paradigm shifts on the part of companies and individuals, leaders and managers. Knowing how to change ways of thinking is therefore crucial.
Why is such a development necessary? VT : Every organization is subject to inertia and resistance to change. And yet, the need to evolve is inevitable. Take AI, where current developments require us to rethink certain processes to improve performance. However, we must keep in mind that AI remains a tool that must be taken advantage of and not a universal remedy. Our role as a global business school is to provide companies, managers and directors with the tools to understand the contexts in which they operate. That’s why our executive education courses include geopolitics and sustainability modules in addition to our technical lessons—to help them be more flexible and resilient, and “stay relevant” in the words of Steve Jobs.
How does ESCP approach talent development? VT : To be sure, our mission as a school is to deliver knowledge, but it is above all to teach how to learn. Thanks to ESCP’s unique multi-campus model and international approach, one of our fundamental lessons is to take into account different business contexts. This, coupled with a strong research drive, helps us accomplish what I consider to be an essential goal : shaking up learners, and encouraging them to “unlearn” to better embrace new ways of doing business and seeing the world. Of course, academic expertise remains key, as do some of our convictions, particularly on the issue of sustainability, for which we encourage our learners to reflect and act upon the impacts. ESCP thus offers courses that combine theory and practice, where learners exchange their experiences and learn from each other, and during which both alumni and professional experts provide their testimonies and experiences. By enabling us to better understand our environment and developing talent, training helps us to manage change, which I believe is inevitable given the major transformations we face.
To learn more about ESCP Business School, visit escp.eu
Suphachai Chearavanont, Senior Vice Chair and CEO of CP Group
From its humble roots, Charoen Pokphand Group Co., Ltd. (CP Group) has grown to become Thailand’s largest private multinational company, with businesses spanning agriculture, food, retail, telecommunications, pharmaceuticals, finance and banking. For over a century, the group has managed to survive and thrive, adapting to changing business realities along the way.
Today, as new technologies and customer expectations redefine the business landscape globally, CP Group is not only embracing these changes but turning them into opportunities for growth and diversification. By fostering innovation on all fronts and utilizing technology in a meaningful way, the company recognizes that rapid evolution is key to its competitiveness in the long run.
Leading these efforts is CP Group’s Senior Vice Chair and CEO Suphachai Chearavanont. “Businesses today are facing the trends of digitalization, decarbonization and deglobalization, which are testing how quickly they can adapt,” he says. “These are having a profound impact on every aspect of our lives and business operations.” In response, CP Group is investing in artificial intelligence (AI) and data capabilities, reducing carbon emissions and deepening regional ties to support resilient supply chains.
“Technology is critical for remaining competitive and ensuring future growth and resilience. We invest in and develop innovative technologies to enhance our customer experience, create meaningful value for the communities we serve and increase our efficiency,” Chearavanont says. “This is core to who we are.”
This references the company’s long-standing and deeply embedded “Three Benefits Principle,” which states that the business benefits first the communities it engages with, then the countries it operates in and finally the company itself.
“To drive meaningful change, digital initiatives must align with the strategic direction of the group and of our individual businesses,” he adds, stressing the need to balance the company’s immediate needs with its long-term vision. “We have progressed well because we are adopting technology with purpose—in a way that is clearly aligned with the business we want to build.”
Innovation at its Heart
Innovation has always been central to the company’s strategy, dating back to its humble beginnings as a small seed trading company in 1921. The Airplane brand seeds sold at the shop were the first agricultural products to carry a quality guarantee. In 1959, the business started vegetable seed experimental farming, and by 1970, it had pioneered the use of rearing house management technology and poultry farming with Arbor Acres chickens, then considered the world’s best chicken breed. In 1973, it built Southeast Asia’s largest and most modern feed mill. This spirit of innovation has endured over the years, leading it to achieve one milestone after another.
Today, CP Group has eight business lines across 14 business groups. Over 60% of its revenue comes from overseas operations in 21 countries, where it has manufacturing plants, livestock farms, retail stores, distribution centers, hypermarkets, supermarkets, mini supermarkets, and research and development centers. In 2023, the group reported total revenue of 3.32 trillion baht (US$100 billion).
“We are continuously learning, evolving and embracing change. Over the past century, we have been fortunate to grow and adapt to changing consumer needs across our lines of business,” Chearavanont says. “The digital evolution is the next chapter and one that we have been embracing and championing across the group and across society.”
AI and Advanced Technologies
AI and advanced technologies have a crucial role to play in both social and economic development. CP Group has been exploring the potential applications of AI for some time now, leveraging the technology across several essential areas of its business—ranging from precision farming and supply chain optimization to customer insights and predictive analytics in retail and finance.
In retail, for instance, AI helps CP Group understand customer preferences better, resulting in personalized products and services that resonate with individual needs. In healthcare, AI is improving access to healthcare and outcomes for communities. The MorDee telehealth app by CP Group’s telecom-tech arm True Corporation (True) demonstrates this by using AI to connect users with doctors best suited to their symptoms, analyze health data for personalized treatment options, and help patients obtain prescriptions and file their insurance claims quickly.
At CP Foods, a CP Group subsidiary, AI is utilized in agriculture to provide data-driven insights that help the company increase crop yields, manage resources sustainably and reduce waste. This aligns with its broader goals of improving food security and addressing climate challenges.
The use of AI in animal husbandry is also a transformative step for CP Foods. For example, AI helps detect health issues in animals early, reducing the need for antibiotics and improving food safety and quality.
Chearavanont believes that the most impactful technologies in the food sector will be those that contribute to solving global and local challenges like food security by addressing specific issues across the food value chain, from farm to table. “I think these will be related to advanced data analytics, automation, biology and energy,” he says.
Sustainability and innovation go hand in hand.
Blockchain, for instance, enables the company to securely trace its fresh poultry, pork and shrimp products at every step of their journey to the consumer. This enhances food safety and supply chain efficiency while allowing the company to verify sustainability compliance. Innovative concepts in food, such as probiotic-fed and chemical-free animal products, are also paving the way for safer, more nutritious options and more sustainable production.
Furthermore, zero-waste systems, like converting waste into fertilizer, and the Internet of Things, such as sensors and smart cameras to monitor animal health and optimize feeding, help the company move closer to achieving a circular economy.
“We are deploying innovative ways to create a regenerative business model that builds sustainability, resource efficiency and waste minimization across our food supply chain,” says Chearavanont.
This includes improving equipment and manufacturing processes to reduce food loss and repurpose byproducts, such as making fishmeal from fish trimmings not fit for human consumption and producing organic fertilizers from eggshells generated by its poultry business, which would otherwise be disposed of. By using this organic fertilizer produced in its crop farming, the company reduces the need for chemical fertilizers and enhances soil health.
Chearavanont adds: “We are also moving toward recyclable, biodegradable and reusable packaging materials and making significant investments in renewable energy, including solar and biomass, for our operations.”
In 2023, Chearavanont introduced the Sustainable Intelligence (SI) principle within CP Group. “SI ensures that we are wise and purposeful when embracing advanced technologies. We must make sure that we remain rooted in ethical principles with a deep sense of responsibility to society. To do this, we must focus on preparing our people. This isn’t just about upskilling our own employees, but it’s also about educating underserved communities to ensure that no one is left behind,” Chearavanont says.
For CP Group, the private sector has a collective responsibility to work in partnership with the government and society to achieve this vision, and drive a digital transformation guided by a human-centered approach.
“By focusing on SI and AI, we can build a more just and equitable society, equipped to tackle global challenges and create lasting, positive impact,” he adds.
Through CONNEXT ED, CP Group is committed to supporting the younger generation.
Promoting Financial Inclusivity and Digital Literacy
Also gathering momentum is Ascend Money, a fintech firm established in 2013 under CP Group that has evolved from a digital wallet into a multi-service digital financial platform empowering people across the region.
“We recognized the critical need for greater financial inclusion and equitable economic growth in the region, and the powerful role that technology can play in tackling related challenges” says Chearavanont of its launch.
Ascend Money provides digital financial services to individuals and small businesses across the country, giving them the chance to take control of their financial future. This helps to reduce financial disparities, foster social mobility and alleviate poverty, which is aligned with CP Group’s “Three Benefits Principle” and demonstrates how the company is leveraging technology with clear purpose.
Meanwhile, the True Money app, offered by Ascend Money, is an e-wallet platform available in Thailand, Cambodia, Indonesia, Myanmar, the Philippines, Malaysia and Vietnam. With over 50 million users, the platform connects individuals and small businesses to the financial system across the region. These developments are essential as they allow businesses to grow beyond their domestic markets, facilitating smoother trade and boosting the digital economy.
For Chearavanont, cross-border financial solutions are key to unlocking the potential of Southeast Asia’s rapidly expanding digital economy, which has the potential to reach US$1 trillion by 2030.
“I believe that CP Group’s role in these developments goes beyond being a service provider. We are a partner in fostering a more inclusive and integrated regional economy,” Chearavanont says. “We will continue to work with governments and stakeholders to ensure that our technologies support the growth and sustainability of ASEAN’s digital financial infrastructure.”
The public is encouraged to report burning incidents through the F-Farm app.
The Path to Sustainability
Sustainability and innovation go hand-in-hand, and integrating them is essential for the group’s future growth and resilience. This year, True aims to reduce greenhouse gas emissions and energy consumption by up to 15% per network site, thanks to predictive AI. Additionally, True plans to install solar panels at up to 11,200 sites and data centers, saving an estimated 64,000 MWh of electricity annually.
CP Foods is also set to reduce 100,000 tons of carbon dioxide equivalent each year through a reformulated animal feed, following the Food and Agriculture Organization’s Climate Smart Agriculture Framework. Its Thai Rice NAMA project, in collaboration with the governments of Thailand, Germany and the United Kingdom, has trained tens of thousands of Thai rice farmers in low emission farming techniques, significantly reducing methane emissions. CP Foods has also mobilized multiple stakeholders to address PM 2.5 dust pollution—caused by fine inhalable particles with diameters that are generally 2.5 micrometers or smaller—by using satellite imaging to monitor crop burning while encouraging the public to report burning incidents through its F-Farm app.
“Our goal is to be carbon neutral by 2030 and net zero by 2050. There is still some way to go but we believe we are making good progress,” says Chearavanont.
Workforce of the Future
Key to CP Group’s vision of being a leading technology-driven company known for pioneering innovative solutions to global and local challenges is the ability to nurture a culture of continuous learning and innovation.
In Chearavanont’s words, “We must stay open and curious—internally and externally, empowering our people through training and educational initiatives that develop their tech fluency and entrepreneurial capabilities.”
Through its talented workforce, CP Group has more than 7,500 patents registered for innovations and inventions, furthering its impact globally. It is also collaborating with a growing network of partners and together they are continuously exploring ideas and technological solutions to address critical issues such as food security, financial inclusion, sustainability initiatives and healthcare access.
CP Leadership Institute trains thousands of employees every year.
One of its flagship internal initiatives is the establishment of the CP Leadership Institute, where 4,000 employees are trained annually. The program emphasizes not only technical skills but also critical thinking and problem-solving capabilities. It also connects the organization’s leaders with its people across the group, helping to prepare them for a future at CP Group while encouraging a deeper sense of engagement.
As the Senior Chairman of the Digital Council of Thailand (DCT), Chearavanont also recognizes that digital literacy is key to not only CP Group’s long-term competitiveness but also the country’s. To accelerate Thailand’s digital transformation, DCT focuses on initiatives that enhance the nation’s digital infrastructure, support government digital ecosystems and nurture a digitally skilled workforce. The council is advocating for the establishment of a national board of transformation to help Thailand stay competitive and to oversee and integrate digital transformation policies across sectors. This will bolster the country’s growth, from digital literacy across the workforce to strengthening Thailand as an innovation hub.
“It’s a combined effort. Our partnerships with public and private sectors, as well as educational institutions and tech companies, will help accelerate our progress into Thailand’s 5.0 era,” says Chearavanont.
CP Group’s entrepreneurial roots give it a natural inclination to support innovation and industry disruption. True Digital Park, one of Southeast Asia’s largest tech and startup hubs, brings together more than 5,800 players from around the world in an integrated ecosystem, convening investors, innovators and industry leaders to collaborate and share knowledge. This fosters talent growth and the development of innovative solutions.
CP Group also champions CONNEXT ED, a nationwide public-private partnership set up to address educational challenges in the country. Chearavanont emphasized that the group is committed to supporting the younger generation—the driving force for the future of the nation and the world.
Guided by its “Three Benefits Principle” and a vision for sustainable innovation, CP Group is not just poised to help take Thailand into the 5.0 era, but to shape a future where technology and responsibility go hand in hand—creating lasting value for communities, countries and the world.
Tanyapong Thamavaranukupt, Co-President of Ascend Money
Thailand’s first fintech unicorn Ascend Money Co., Ltd, having secured fresh funding of close to US$200 million recently, is laser-focused on growing its business to the next level by providing a wide range of financial services to the underserved and unserved segments.
Tanyapong Thamavaranukupt, Co-President of Ascend Money, the operator of TrueMoney, says the company has enjoyed tremendous growth since it was established more than 10 years ago.
More importantly, it has evolved from a digital wallet into a multi-service digital financial platform that empowers people and promotes financial inclusivity.
Humble Beginnings
Ascend Money’s journey to become Southeast Asia’s leading fintech platform started in 2013 as a unit of e-commerce firm Ascend Group, which is a spinoff from True Corp., one of Thailand’s top telecom operators. Today, Ascend Group operates as a subsidiary of conglomerate Charoen Pokphand Group Company (CP Group).
In its early days, Ascend Money’s core business was in payment processing, operating under the TrueMoney brand. At that time, the company found that avid gamers, who were mainly students and young adults, were having difficulty acquiring gaming credits.
“We saw the pain point they faced. They wanted to buy gaming credits during the wee hours, but there was nothing available online, and shops that sold these credits were closed,” says Thamavaranukupt. “So, we launched our first e-wallet app, allowing them to buy gaming credits using their prepaid credit cards.”
Ascend Money then started to expand TrueMoney’s payment use cases. It teamed up with convenience store chain 7-Eleven to enable customers to buy credits for mobile app store purchases.
On top of that, it continuously worked on improving the user experience of TrueMoney and, subsequently, evolved into a digital financial superapp—one that allows users to pay their utility and credit card bills, top up their mobile phone credits, and save and invest.
Thamavaranukupt says TrueMoney had only 200,000 monthly active users during its first year of operation. Today, it has about 20 million.
Despite the impressive growth, Thamavaranukupt believes the achievement is only the tip of the iceberg. “We want at least half of Thailand’s population, about 30 to 35 million, to use TrueMoney regularly within three years,” he says.
Achieving Unicorn Status
In 2021, Ascend Money raised US$150 million from a group of investors, including existing investors CP Group and China’s Ant Group, and new investor Bow Wave Capital Management, a U.S. investment firm. It was a major milestone for Ascend Money as it achieved the US$1.5 billion valuation as a result of the funding round, making it the first fintech company in Thailand to achieve unicorn status.
Thamavaranukupt says the company did not rest on its laurels and continued to develop and improve its suite of financial services for the underserved segment.
These efforts caught the eye of Mitsubishi UFJ Financial Group, Inc. (MUFG). The Tokyo-based financial group, through its subsidiary MUFG Bank, was the lead investor in a US$195 million funding round. Finnoventure Private Equity Trust 1, managed by Thailand’s KrungsriFinnovate Co., Ltd., was also an investor in this round.
These investments will help Ascend Money accelerate its plan to provide inclusive financial services for underserved consumers and micro, small and medium enterprises (MSMEs), fostering equitable economic growth and financial well-being in Thailand, Thamavaranukupt says.
“MUFG is a serious investor and having the company onboard raises the profile of Ascend Money. It has a good track record in investments in Southeast Asia. The dynamics between us and MUFG are good. They understand the region well and they understand our business,” he adds.
Serving the Underserved
While Ascend Money, through its TrueMoney app, has features that are catered to the masses and across different income groups, the company’s key strengths lie in promoting inclusivity and developing products to serve the underserved segments.
Although about 95% of Thais have bank accounts, Thamavaranukupt says, many do not have access to loan financing. “Only 5% to 7% of bank customers have their loan applications approved,” he states.
Most of the Thai adult population is underserved because many of them are self employed and do not have regular incomes. “This makes it challenging for traditional banks to evaluate their actual financial health, their ability to service loans and approve loan applications,” he says.
As part of Ascend Money’s mission to help address the needs of the underserved, Thamavaranukupt says the company started to expand from providing payment solutions to offering financial services as early as three years ago.
“There were two objectives for the decision. First, to serve the underserved. Second, since the profit margin in the payment business is very slim, we have to expand to other services in order to grow,” he explains.
Giving the Underserved Access to Financing
In 2016, Ascend Money launched Ascend Nano, a new business that provides micro credit and personal loan products to the underserved community.
Using state-of-the-art technology and alternative data, Ascend Nano helps customers and MSME owners gain access to loan financing. Ascend Nano is able to identify “good customers” using its revolutionary credit score software, which is now in its fourth version.
The company works with its partners to better understand customers’ behavior. “In this business, it is all about risk management. We examine their behavior when using mobile phones and mobile wallets, and use the data to determine their credit score and credit line,” Thamavaranukupt says.
The company also reduced its risks by providing customers with a small credit line, especially new customers. “If they have the capacity to repay the loan on time, we will be able to provide them with a bigger loan,” he explains.
He adds that while the credit lines may appear small, they can impact customers’ lives. “A majority of our customers need the money for emergencies, such as health issues or children’s education. They have the ability to repay the loan; it is just that they lack access.”
Today, about 78% of Ascend Nano’s customers are those who have either never received bank loan approvals or have had their loan applications rejected. “What we are doing here is new and revolutionary.
Our approach to credit is very different from the traditional players,” Thamavaranukupt points out.
Democratizing Wealth Products
Despite a population of over 70 million, Thailand has a relatively low investment penetration, with only 3 to 4 million Thais having investment accounts.
The low penetration rate also means that the lower-income group—which constitutes the underserved segment—does not have access to investment products. To provide the underserved with investment products, Ascend Money launched a mutual fund investment service on the TrueMoney app, enabling users to open investment accounts online. Users can browse various mutual fund options, including those that allow them to start investing with as little as 1 baht (US$0.029), offering an easy opportunity to learn through experience.
Another highlight investment product is gold saving. This service allows customers to buy gold for as low as 100 baht (US$2.93) via the TrueMoney app.
While gold investment may not be as “sexy” as stocks or mutual funds, Thamavaranukupt believes it is a product suited to the underserved segment. “Gold is something that many of us, across all income groups, understand well. For the low-income group, gold is typically their first form of investment. When they have excess cash, they buy gold.”
So far, this product has been well-received by customers. “We already have a few million users investing in gold. We are seeing growth in this segment.”
Besides mutual funds and gold investment, TrueMoney users are also able to invest in various assets, such as government bonds with tenures as short as three months. Nevertheless, Thamavaranukupt says there’s still a lot of work that needs to be done in this area, as there’s still a long way to go before hitting critical mass. “Investors’ awareness and education play a big role. Customers need to understand the importance of having long-term investments.”
Providing Peace of Mind
Another area that Ascend Money aims to address is insurance protection for the under served. According to Thamavaranukupt, many Thais understand the importance of having insurance coverage, but affordability is the main barrier. The average worker cannot afford annual premiums, which, in most cases, are required to be paid in a lump sum.
To make insurance more affordable for Thais, Ascend Money, via Ascend Assurance, has come up with “bite-sized insurance plans.”
“There are about 20 million motorcycles in Thailand, but most do not have insurance coverage, which typically costs around 3,000 baht (US$88) annually. The lower-income group cannot afford to pay this amount in one lump sum. So, we break it into a monthly premium of 250 baht (US$7), and it will be auto-deducted from their TrueMoney wallet,” Thamavaranukupt says.
Today, Ascend Money has one million customers buying insurance through its platform the company claims, and plans are underway to introduce more insurance products.
Strengthening Regional Presence
Seeing the growth potential of the Southeast Asia market, a region with a population of over 673 million, Ascend Money has been gradually expanding its presence across the region since 2016. While Ascend Money focuses on multiple products and business streams in Thailand, the company’s main focus in the overseas market is on TrueMoney.
Unlike in Thailand, where people can send money to one another using the TrueMoney app, such flexibility does not extend to all Southeast Asian countries due to regulatory reasons.
In some countries such as Cambodia, Indonesia, Myanmar, Philippines, Malaysia and Vietnam, TrueMoney users would need to go through an agent to perform domestic and cross-border money transfers.
Today, it has more than 88,000 agents in Southeast Asia, over 50 million users, and has processed payments of more than US$14 billion.
Over the long-term, Ascend Money’s game plan is to achieve synergy between its business in Thailand and across the region. “For example, we have the TrueMoney app in Cambodia. Cambodians can come to Thailand and make payments using their local TrueMoney app on our system, and vice versa,” Thamavaranukupt says.
He adds that plans are underway to ensure user experience is seamless across Southeast Asia.
Future Plans
What makes Ascend Money’s business model interesting is that each of its core products—payments, insurance, investments and micro loans—can synergize with one another. For example: A customer who owns gold via Ascend Wealth could one day use it as collateral to apply for a loan.
Thamavaranukupt notes there are similar plans in the pipeline. “Pawn broking is a big business in Thailand and it is an area we are exploring. We feel that we can digitize certain segments of the pawn business,” he says.
Nevertheless, Thamavaranukupt says it is important to remain focused on the company’s immediate goal—for TrueMoney to achieve 30 million monthly active users within the next three years.
“There are a few hurdles when it comes to the adoption curve. We have crossed the early adopter hurdle, and we are now on the verge of crossing the early majority hurdle. Having said that, it will be challenging, as people are used to making payments via the conventional method, or another digital platform,” he remarks. “We will have to continue to build and improve our platform, improve the stickiness and at the same time create digital awareness.”
He adds that there is still lots of room for growth across all business segments.
“For payments, we want to make TrueMoney an everyday payment app of choice. In terms of lending, we have spent the past two years working on the credit score model. I think we are good to go now, and we expect to grow faster in the next three years.”
Building Culture, Startup Mindset
Thamavaranukupt admits that having the right people and a committed team is crucial to Ascend Money’s success today, and in order to build a good team one needs to have a good company in place.
“In terms of building a culture, we set out four key values. First, we are committed to make a positive impact and to deliver beyond expectations. We focus on our mission, and we communicate this to everyone in the company,” Thamavaranukupt says.
The second value involves building a harmonious team. “We don’t want silos or boundaries. We respect clear communication. I believe good teamwork is important for a company’s success.”
At Ascend Money, curiosity is highly encouraged. “We want everyone to always be curious. We want them to be curious about their work, and how they can serve customers better.”
“Fourth, is to maintain the startup spirit. At Ascend Money, there is no hierarchy, we do not have many layers of management. Everyone can share their thoughts and discuss issues. I think this is very important,” Thamavaranukupt says.
He adds that by having the right culture in place, the company is able to reduce its employee turnover rate significantly. Five years ago, its turnover rate was 50% annually. “Today, most of our staff have been with us for more than five years.”
Constantly on its Toes
Although Ascend Money has built a strong foundation and company culture, and has grown into a leading digital finance player in Southeast Asia, Thamavaranukupt under stands that it is vital for him and his team to be constantly aware of the responsibilities they are shouldering.
“We have a very big platform,” he states. Therefore, the security of the platform, the stability and reliability of the platform are essential.”
Thamavaranukupt says the company invests heavily in technology and 55% of its employees are in tech-related roles. “We understand that in this business, the reputation we have built over the years can we have built over the years can disappear overnight if we are not careful.”
Ascend Money at a Glance
Ascend Money was established in 2013 as a unit of e-commerce firm Ascend Group, which is a spinoff from telecom firm True Corp. At that time, True Corp was 62.5% owned by Thai conglomerate Charoen Pokphand Group Company Limited (CP Group).
Today, Ascend Group operates as a subsidiary of CP Group.
Based in Bangkok, CP Group is Thailand’s largest private company controlled by the Chearavanont family, ranked No. 2 on the 2024 Forbes list of Thailand’s 50 Richest, with a net worth of US$29 billion.
Ascend Money has Four Main Businesses
Payments Ascend Money’s payment business is operated under the brand TrueMoney. Started as a payment services provider for avid gamers who wanted to buy gaming credits, TrueMoney has grown and evolved into a multi-purpose mobile wallet. Users can use TrueMoney to pay utility bills, invest in mutual funds, sign up for buy-now, pay-later schemes, and more.
Lending The lending business is operated under the company called Ascend Nano. It provides nano finance and personal loan products to the underserved who need flexibility in order to grow.
Investment Operated under the company Ascend Wealth, it gives low-income communities and young adults access to investment products. For example, customers can buy gold for as low as 100 baht (US$2.93).
Insurance The insurance business is operated by Ascend Assurance. It is the newest product line offered by Ascend Money.
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Ready to live it up? Get your Platinum Card and unlock these rewards.
The benefits mentioned in this article pertain to The Platinum Card issued in Singapore. For cards issued in other countries, please visit their respective websites.
By integrating digital solutions with its physical network, FedEx is delivering a customer experience that meets the dynamic needs of businesses and consumers alike.
In 2024, the air cargo industry has shown resilience, particularly in the Asia-Pacific region. Major trade lanes, such as Asia-Africa and Asia-Europe, have seen significant increases in demand, contributing to the growth momentum in the region.
A significant factor driving air cargo demand is the flourishing e-commerce sector, with global online sales expected to reach US$6.3 trillion by 2024. With many of the world’s biggest e commerce import and export markets located in Asia-Pacific, the region is at the heart of this rapid expansion. Asia-Pacific holds a one-third share of the global air cargo market, the highest of any region worldwide.
To cope with this projected growth, as well as the increasing complexity of managing international logistics, businesses today are demanding efficiency, transparency and reliability in their supply chain operations.
This requires solutions that offer companies hyper-personalized delivery experiences, predictive analytics for proactive issue resolution, and seamless integration with their existing digital ecosystems. This shift pushes logistics providers to not just meet basic service expectations but leverage advanced technologies to offer more nuanced and sophisticated solutions.
“Conventional supply chains have been turned on their heads in recent years multiple times over. The pandemic, economic slowdowns, geopolitics, demands for sustainability and gigantic leaps in technology and AI are all now integrated into our customers’ planning, modeling, and response times. Being agile and responsive, to enhance competitive advantages and capture new opportunities wherever they emerge is critical in meeting our customers’ needs,” says Kawal Preet, President, Asia Pacific at FedEx.
FedEx is utilizing leading-edge technology to deliver value-added solutions that not only help businesses overcome supply chain challenges but enable them to capitalize on emerging opportunities by enhancing their overall logistics capabilities.
The company’s approach to digital innovation is underpinned by an understanding of its customers’ needs, which guides its investments and development of technological solutions to support them.
Blending Digital With Physical
By integrating digital solutions with its physical network, FedEx is delivering a customer experience that meets the dynamic needs of businesses and consumers alike.
“FedEx has always innovated to solve customer problems. Today, technology is absolutely critical to making supply chains work smarter and more efficiently for everyone,” says Preet.
Central to FedEx’s strategy is the use of advanced data analytics to improve logistics experience. For instance, the FedEx Dataworks team employs machine learning, artificial intelligence and other sophisticated analytical methods to streamline processes, predict potential issues and provide real-time decision-making support.
This data-driven approach enables FedEx to offer seamless and efficient services, significantly reducing delays and improving reliability.
FedEx is also enhancing the ability of its customers to have control and visibility over their shipments with FedEx Surround®, an intelligent solution for monitoring and intervention designed to elevate logistics and supply chain management. It uses SenseAware ID, an advanced sensor-based technology designed to provide near real-time visibility into package location and condition. This innovative solution uses Bluetooth technology to transmit precise location data, enabling customers to track their shipments with unprecedented accuracy.
“With data-backed intelligent solutions like FedEx Surround®, we are building smart logistics for our customers. The tools are not just about tracking; it’s about smartly intervening in real-time to ensure that shipments are not only monitored but also actively managed to mitigate risks. This is a game-changer for businesses relying on just-in-time delivery and high-stakes shipments,” adds Preet.
Furthermore, FedEx has introduced industry-leading last mile solutions such as “picture proof of delivery” that offers customers peace of mind, confirming that their packages have been delivered securely. Customers can also communicate directly with FedEx through WhatsApp, making the delivery process more interactive and customer-friendly.
Innovating to Meet Evolving Needs
With a deep understanding of the changing needs of businesses, FedEx continues to innovate to provide access to digital solutions that drive operational efficiency and customer satisfaction. Another example of this commitment is the launch of the fdx platform, an end-to-end e-commerce solution designed to help SMEs grow demand, optimize order fulfillment and streamline returns.
The fdx platform integrates the company’s extensive physical transportation network with advanced digital capabilities to offer real-time visibility and connected capabilities, allowing merchants to make strategic logistics decisions.
“Ultimately, by using technology and ever greater amounts of connected, continuous and contextual data, we are transforming the way we operate. The pace at which we are developing digital solutions is only going to accelerate,” says Preet.
Jonathan Quek, Managing Director of BreadTalk Group
As a child, Jonathan Quek and his siblings spent their weekends trailing their parents on site visits to various outlets of the F&B business they had founded. In 2000, George Quek and Katherine Lee started that enterprise, BreadTalk, with just one outlet in Singapore selling signature items such as their now-famous “Flosss” buns.
BreadTalk has since grown into a leading F&B group that is home to a stable of well-known brands, with around 660 outlets across 14 international markets in Asia, the Middle East and the U.K. The company directly owns brands such as BreadTalk, Toast Box and Food Republic, and the franchise rights for partner brands like Taiwanese restaurant chain Din Tai Fung in Singapore, Thailand and the U.K.
The Quek family holds a 74.9% stake in the BreadTalk Group through their investment firm, while Thai multinational Minor International owns the remaining 25.1%.
Quek’s early exposure to the family business laid the groundwork for his understanding of the industry’s dynamics. From his parents, he learnt the importance of paying attention to detail, engaging deeply with customers and being a hands-on manager.
After completing his higher education in London, Quek returned to Singapore amid the Covid-19 pandemic to join BreadTalk Group. “We saw that our parents were busy fighting the crisis, so it was natural for my siblings and me to come aboard to help out in any way we could,” says Quek, who is now 29 years old.
Despite being the bosses’ son, there was no corner office waiting for Quek when he started in 2020. Rather, his first job was at a suburban BreadTalk outlet where he handled everything from cashiering to serving customers. This on-the-ground experience was critical in helping him understand the day-to-day challenges of running the business.
Over the next two years, he rose up the company’s ranks to manage eight, then 40 stores. By 2023, he was promoted to Managing Director, overseeing the bakery division and its 160 outlets across Singapore and Thailand. Quek’s older sister, Joselle, heads the group’s R&D efforts, while his younger brother, Matthew, runs the restaurant division.
Quek’s management style during the pandemic highlighted his capacity to lead with compassion, as he focused on alleviating staff burdens and enhancing their job security and workplace conditions. He is also known for being approachable and responsive, qualities that have fostered a strong, collaborative environment in the teams he leads.
Emerging Stronger from Crisis
To deal with the fallout from the pandemic, the BreadTalk Group revitalized its product lineup by introducing items tailored to changing consumer preferences. The group also streamlined its operations by employing new technology to reduce costs and improve efficiency.
BreadTalk redesigned its store layouts at major shopping malls, including Westgate, NEX, Raffles City and Plaza Singapura, to enhance the customer experience, making them more modern and inviting to a younger audience.
Learning from its pandemic experience, the company also sought to reduce its reliance on the retail channel by introducing consumer products that are based on the group’s signature items such as kaya, coffee and cookies from its various brands. The products are sold at supermarkets or through e-commerce platforms.
These strategic adjustments, combined with a focused expansion in both existing and new markets while maintaining high standards of quality and consistency, propelled BreadTalk Group to register close to S$600 million (US$446 million) in revenue in 2023.
Looking ahead, the group has set its sights on an even more ambitious target of hitting S$1 billion (US$738 million) in revenue by 2029. “We are still mindful when it comes to expansion. We want to maintain that financial prudence, and be more selective in how we expand,” Quek says.
Food Republic, Din Tai Fung and Toast Box are among the brands under the BreadTalk Group.
Betting Big on Innovation
A big part of the BreadTalk Group’s success in recent years has boiled down to its pursuit of innovation across its operations. The group’s R&D efforts have introduced fusion products like the “Crookie,” a blend of a croissant and a cookie, capturing the fancy of Gen Z and millennial consumers. The R&D team continuously scouts for viral trends and popular flavors that resonate with a global audience and integrate these insights into their product development process.
BreadTalk has also embraced technology to ramp up its productivity in the face of rising costs and a tight labor market. For instance, the group introduced new equipment at one of its production departments to increase its capacity. This centralized department now supplies to all BreadTalk outlets, improving quality and product consistency across all its stores, while reducing the brand’s reliance on manpower.
Catering to Local Tastes
To expand globally, BreadTalk Group employs a strategy that combines direct ownership and franchising to ensure that its core offerings remain consistent across all markets, while also adapting to local tastes. Singapore currently contributes the majority of the group’s revenue, with Greater China the next largest contributor.
Around 80% of the products offered in the group’s overseas markets are made up of its signature items, while the remaining 20% are dedicated to variations designed for local preferences. For instance, one of BreadTalk’s bestsellers in Thailand is a yam coconut bun, which combines fragrant Thai ingredients. Meanwhile, at Taiwanese eatery Din Tai Fung’s outlet in London, British beef is used in its signature dumplings. The U.K. restaurant also features a bar, which has proven to be popular among local patrons; alcoholic beverages now account for a significant proportion of its sales.
“We try to find ways to incorporate local ingredients into our products to cater to local tastes and celebrate the culture,” says Quek.
Expanding its Global Footprint
The BreadTalk Group continues to seek global expansion, with an eye on new markets such as North America and Australia, as well as accelerating growth in India. In its established markets, the group plans to add four to five Din Tai Fung restaurants in London, supplementing the existing three. The group also sees the potential for significant growth in Thailand and China.
To fund its expansion, BreadTalk may return to the equity markets via an initial public offering in the future. The company had initially listed on the Singapore Exchange in 2003, before privatizing in 2020.
The potential listing would provide the company with the financial resources it requires to accelerate its entry into new markets, fund innovation in product development and enhance the customer experience.
Says Quek: “We want to keep the momentum going, and raising capital from the markets is one way to help us expand quickly. Having different investors who have different experiences and backgrounds will also be helpful.”
Singapore’s Yue Hwa department store welcomes Alipay+ transactions.
With the rapid revival of global commerce and tourism in the past two years, crossborder digital payments solutions are playing an increasingly pivotal role in shaping how consumers pay for their purchases abroad. Against this backdrop, innovative platforms such as Alipay+ are meeting rising demand for convenient and secure payment methods.
Many consumers in the region have only recently joined the cashless payments revolution, with many more expected in the coming years. According to the World Bank, more than 80 million adults in India and over 100 million in China made their first digital payment after the onset of the pandemic. In Southeast Asia, digital payments using e-wallets are expected to grow more than fivefold to over US$114 billion by 2025, from just US$22 billion in 2019, according to research by PwC.
“There has been a surge in consumers and travelers globally going cashless in recent years, and many payments solutions have emerged to cater to this growing demand,” says Douglas Feagin, President of Ant International.
Meanwhile, small and medium-sized enterprises (SMEs) are leveraging Alipay+ to reach this growing segment of consumers utilizing e-wallets and digital payments. As SMEs account for a substantial portion of economic activity globally, their growth is critical for economic resilience and growth.
By adopting cross-border digital payment solutions like those offered by Alipay+, SMEs can enhance their operational efficiencies and access broader markets. This is especially vital in a landscape where digital transactions are rapidly becoming the norm, influenced by consumer preferences for convenience and safety.
The group says Alipay+, the flagship product of Ant International, connects over 88 million merchants to 1.5 billion user accounts on over 25 e-wallets and banking apps across 57 countries and regions.
Online merchants accepting payments powered by Alipay+ come from sectors favored by global mobile-savvy users, including digital and entertainment, e-commerce, tourism and online-to-offline, encompassing Apple, Disney+, NBA, Amazon, Agoda and foodpanda, among others.
For Asian and European offline retailers, Alipay+ is enabled for payments across sectors including food & beverage, tourism and hospitality, retail and transportation. These include merchants such as Universal Studios in Japan, duty-free shops in South Korea, Printemps in France and the Duomo of Milan in Italy.
Alipay+ is also connected to the national QRs in Singapore, Malaysia and South Korea, and available through partnerships in Cambodia and Sri Lanka, enabling even the smallest local merchants to benefit from digital tourism, while allowing tourists to have a fully localized experience.
This expansive reach not only facilitates seamless and secure transactions, but also enriches the travel experience for millions as it enables them to make purchases without the hassle of costly currency conversion or carrying cash.
Alipay+ recently expanded its reach in Japan, connecting with 2 million merchants to cater to the influx of global tourists arriving for the cherry blossom season. With Alipay+, tourists can conveniently conduct cross border transactions in a wide range of establishments, from luxury boutiques in Tokyo to traditional tea houses in Kyoto, using their preferred e-wallets.
Alipay+ aims to meet the rising demand for convenient and secure payment methods.
Opening Doors to Financial Services
In countries where credit card penetration remains relatively low, digital payments empower more individuals to engage in cross-border commerce and travel. In particular, Alipay+ caters to the needs of a younger demographic in Southeast Asia who may not yet have access to credit cards.
With Alipay+, users can utilize their own e-wallets while abroad, eliminating the need for multiple payment platforms and ensuring a smooth transaction process regardless of geographic location. This approach not only simplifies payments, but also promotes a more inclusive and accessible global financial ecosystem.
“Alipay+ is fostering financial inclusion on a global scale beyond the shores of your home country. With our cross-border payments solution, more people will find it easier and more cost effective to travel or make purchases,” says Feagin. He adds: “By offering such a convenient platform for travelers to make payments overseas, we are helping to facilitate global tourism, travel and commerce.”
He adds: “By offering such a convenient platform for travelers to make payments overseas, we are helping to facilitate global tourism, travel and commerce.”
Forging International Partnerships
Alipay+ is also making its presence felt at international events, such as this year’s Euro Cup in Germany. Alipay signed an eight-year deal to become UEFA men’s national team football sponsor from 2018 to 2026, including UEFA EURO 2024 and the UEFA Nations League finals.
For UEFA EURO 2024, Alipay+ is expanding its coverage by enabling more payment partner apps to be accepted across Germany and other popular European destinations.
This will involve connecting users of 13 international e-wallets and bank apps to tens of thousands of merchant stores across Germany, including in popular districts like Kurfürstendamm in Berlin, and Hofbräuhaus and Maximilianstraße in Munich.
This collaboration is expected to enhance the experience for Asian football fans traveling to Germany, as it offers them a familiar payment option.
Such strategic partnerships reflect Alipay+’s commitment to supporting the growth of global tourism and commerce, reinforcing its position as a key player shaping the future of cross-border digital payments.
Says Feagin: “By offering secure, efficient and accessible payment solutions, Alipay+ not only meets the demands of a digitally savvy global population, but also paves the way for a more connected and inclusive global economy.”
The corporate world is increasingly under pressure to do well by doing good. Businesses are accelerating their Environmental, Social and Governance (ESG) commitments as investors become more sophisticated and demand transparency over their portfolios. CEOs are not only held accountable for delivering growth and profits but also for steering businesses toward ESG commitments and goals.
According to global advisory firm WTW, more companies are tying executive incentives to ESG measures to align with the interests of all stakeholders, including the long-term interests of shareholders. This demonstrates the critical role of leadership in driving momentum for ESG initiatives.
WTW found that in 2023, 77% of leading companies in Asia-Pacific (APAC) incorporated ESG measures into their executive incentive plans, compared to 63% in 2022. This is considerably influenced by the level of disclosure requirements in each market, says the report. While the use of ESG metrics across the region is uneven, Australia, Japan and Singapore are leading the charge in disclosure and integration of ESG. Leading companies in other markets are picking up pace.
Moving the Agenda Forward
The adoption of ESG metrics varies across sectors. The report highlights that companies in consumer staples, energy, financials and utilities sectors are more likely to incorporate ESG metrics into their executive incentive plans. Additionally, it notes a substantial increase in the utilization of ESG measures among real estate and communication services companies, as well as those in the energy and industrial sectors in APAC.
While environmental considerations continue to take center stage on the ESG agenda, social and governance factors are also gaining traction. For instance, social issues such as employee engagement, work safety-related issues, human rights, labor practices and ethical supply chain practices are among the growing concerns at large corporations.
FGV Holdings Berhad (FGV), a global agribusiness based in Malaysia and one of the world’s largest producers of crude palm oil, recognizes the importance of addressing these issues. The company prioritizes effective labor management, viewing it not as an operational cost but as a fundamental social responsibility. It has implemented policies, from providing improved housing and amenities to abolishing recruitment fees, and enhancing the well-being of its employees, particularly its migrant workers. FGV also engages smallholders for 70% of its crop supply. The company says this approach not only fosters community support but also facilitates economic empowerment, aligning with its mission to drive sustainable development.
A Focus on Environmental Stewardship
As the world faces the escalating impact of climate change, businesses are doubling down on their efforts and commitment to sustainable practices. RGE, a Singapore-headquartered group of resource-based manufacturing companies with extensive operations globally, has incorporated innovative sustainable practices into its operations for decades as it further deepens its commitment to operating at the heart of the bioeconomy. By integrating bioeconomy principles into its operations, RGE and its business groups are revolutionizing plantation management, conservation and renewable energy practices.
Meanwhile, Sino Group, one of the leading developers in Hong Kong, has made sustainability a central focus of its operations. This includes everything from architectural planning and eco-friendly provisions to green property management and innovations, as well as caring for its employees’ well-being, serving the community and preserving cultural heritage.
These companies demonstrate how aligning themselves with ethical and sustainable principles is key to their long-term growth and success. As the regulatory landscape evolves, more companies will need to prepare to comply with mandatory ESG reporting regulations and requirements in major markets.
As one of the most vibrant food capitals in the world, Hong Kong is a playground for travelers looking for a culinary adventure. From hidden gems and cozy eateries to Michelin-starred restaurants and longstanding crowd favorites, the city caters to diverse tastes and occasions. Whether you’re exploring the laneways of Sheung Wan or the charming neighborhood of Sai Ying Pun, enjoy the best foodie experience on your next trip to Hong Kong.
Ready to dig in? Check out these restaurants that are dishing up all things delicious.
Lung King Heen
Lung King Heen
What is it: Lung King Heen is a Cantonese restaurant boasting two Michelin stars, favored by Hong Kong’s elite and seasoned travelers alike. Best for: Families Why you shouldn’t miss it: Lung King Heen is the world’s first Cantonese restaurant to achieve the coveted three Michelin stars, which it retained for more than a decade. Today, its culinary standards remain unparalleled. Enjoy delicate dim sum, succulent roast meats and nourishing double-boiled soups, crafted from premium ingredients sourced globally. Additionally, there’s a menu tailored for children. Insider’s tip: Pair your food with a selection of organic sparkling teas or ask the sommelier for wine recommendations. Address: 4/F, Four Seasons Hotel Hong Kong, 8 Finance Street, Central
Yong Fu Hong Kong
Yong Fu Hong Kong
What is it: Yong Fu Hong Kong is the first outpost of the Shanghai-based brand renowned for its refined Ningbo cuisine. Best for: Power lunches Why you shouldn’t miss it: The restaurant occupies two floors, with private rooms on the upper level. Head Chef Liu Zhen, who has been with the original branch since its establishment in 2011, leads the culinary team. Under his guidance, Yong Fu Hong Kong has earned a Michelin star for its intricate dishes showcasing fresh, seasonal ingredients. Signature items include raw mud crab in wine and ginger, as well as yellow croaker soup. Insider’s tip: For larger groups, consider reserving a private room. Certain menu items, like the crispy chicken, require advance ordering. Address: Shop 2 G/F & 1/F Golden Star Building, 20-24 Lockhart Road, Wanchai
Mott 32
Mott 32
What is it: With eight restaurants worldwide, the group’s flagship Hong Kong venue has gained a reputation for its fresh spin on Cantonese cuisine with influences from Beijing and Sichuan. Best for: Date nights Why you shouldn’t miss it: Mott 32 sets the stage for a romantic evening with its intimate and inviting ambiance. Dimly lit interiors feature exposed brick walls, dark leather and modern Chinese artworks. Indulge in the melt-in-the-mouth Kobe and wagyu beef, barbecued Iberico pork and fresh seafood. Insider’s tip: Cozy up at the bar counter, designed to resemble a traditional Chinese apothecary, and enjoy signature cocktails while sharing plates of savory nibbles. A dedicated vegetarian menu is available for those who prefer meat-free options. Address: Basement, Standard Chartered Bank Building, 4-4A Des Voeux Road Central, Central
Cucina
Cucina
What is it: This much-loved restaurant dishes up hearty Italian fare alongside sweeping views of Victoria Harbour. Best for: Date nights Why you shouldn’t miss it: You can expect specialties inspired by the chef’s hometown, Piedmont, known for its fall truffles and wine. Keep an eye out for special menus offered during truffle season and chef collaborations for a truly exclusive gastronomic experience. Insider’s tip: For the best harbor views, ask for a table tucked away in the far corner of the dining room. Plan your dinner around the 8 p.m. “A Symphony of Lights”—a dazzling display of light and sound that transforms Victoria Harbour and its surrounding skyscrapers. Address: 6/F Marco Polo Hongkong Hotel, 3 Canton Road, Harbour City, Tsim Sha Tsui
The Centurion® Lounge
Lobster Bar and Grill
Lobster Bar and Grill
What is it: A chic hotel hotspot blending classy interiors, British and American classics, and expertly crafted cocktails. Best for: Leisurely brunches with friends Why you shouldn’t miss it: Indulge in a nostalgic culinary journey at the Lobster Bar and Grill, offering an array of perfectly executed timeless dishes like prawn cocktail, lobster thermidor and beef Wellington. Treat yourself to the overflowing seafood tower brimming with the freshest seasonal delights. Insider’s tip: Regulars love the Sunday roast lunch, accompanied by free-flowing wine or champagne. Address: 6/F Pacific Place, Island Shangri-La, Pacific Place, Supreme Court Road, Central
The restaurants listed above are part of The Platinum Card® Global Dining Credit. Explore a curated selection of over 2,000 restaurants in 20 countries to enjoy this benefit. As a Platinum Member, you will receive up to S$400 (US$296) in statement credits each calendar year, comprising S$200 (US$148) for use at over 25 restaurants in Singapore and S$200 (US$148) for use at over 2,000 restaurants abroad, when you dine at some of the world’s best restaurants. Whether it’s a new dining experience locally or on the other side of the world, Platinum will take care of it.
Your food adventure does not end there. Before your departure, indulge in a final treat as a Platinum Member at The Centurion® Lounge at Hong Kong International Airport. Sip on signature cocktails created by Jim Meehan from PDT at The Landmark Mandarin Oriental in Hong Kong or explore wines handpicked by renowned wine authority Anthony Giglio.
The buffet showcases an array of delectable Asian cuisines that are highly favored by discernable American Express Card members. From the flavorful fish maw soup to the delightful dim sum and the aromatic Indian dishes, the diverse selection leaves you spoilt for choice. The lounge offers an array of amenities catering to both business and leisure travelers.
The Centurion® Lounge is located on level 7 of Terminal 1. Once you are through security, simply take the escalator or elevator located just before Gate 60. From Michelin-starred hot spots to hidden gems, embark on a gastronomic journey and discover new favorites with The Platinum Card. Find out more today at go.amex/sg-fbasia.
The benefits mentioned in this article pertain to The Platinum Card issued in Singapore. For cards issued in other countries, please visit their respective websites.
As one of Southeast Asia’s most popular travel destinations, Bangkok captivates both regular visitors and first-time explorers with its vibrant street markets, luxury megamalls and lively entertainment scene. Beyond its bustling exterior lies a profound spiritual essence reflected through its hundreds of temples. Wat Traimit stands out as the home to what is said to be the world’s largest Buddha statue, made entirely of pure gold and weighing over five tons.
If you’re looking for a quick city getaway with a dose of culture, here’s the perfect itinerary for a long weekend of pampering—made even better with exclusive perks for The Platinum Card Members.
FRIDAY
Morning
Check in for your Singapore Airlines/Scoot flight at Singapore Changi Airport. As a Platinum Member, you enjoy S$200 (US$149) Airline Credit annually with qualifying spends on Singapore Airlines or Scoot.
Begin your vacation with exclusive lounge privileges. The American Express Global Lounge Collection® provides access to more than 1,400 lounges across 650 cities. You and one of your supplementary Card Members are welcome to bring one guest each on each visit, making it ideal for family vacations. Enjoy light refreshments or catch up on last-minute emails in comfort before you unplug for the weekend.
Afternoon
When it comes to upscale accommodation, Bangkok offers a myriad of choices, from private villas and boutique properties to heritage hotels. Looking for a romantic stay? Check into Banyan Tree Bangkok, among selected properties, and indulge in a complimentary one-night stay. The contemporary-designed rooms feature a blend of rich dark woods, neutral colors and distinctive Thai accents. Don’t miss the rooftop Moon Bar—perched 61 floors above the city—for cocktails and stunning sunset views.
For a touch of opulence, consider the Siam Kempinski Hotel Bangkok, a plush resort-inspired haven nestled in the heart of the urban jungle. As part of the Fine Hotels + Resorts collection, Members can enjoy early check-in and a room upgrade when available. Wake up to complimentary breakfast for two and receive a unique amenity valued at US$100. The cherry on top? A guaranteed 4 p.m. late check-out, allowing you more time to savor your luxurious stay.
COMO Metropolitan Bangkok is perfect for those who prefer urban-style chic. As a Platinum Card Member, bypass the S$50,000 (US$37,205) spend requirement and enjoy a complimentary upgrade to Comoclub’s C5 membership tier for 12 months, offering perks such as early check-in, late check-out, complimentary breakfast for two and more. Pamper yourself with a welcome massage and energize your mornings with complimentary yoga sessions at the hotel’s wellness center COMO Shambhala. You will also enjoy preferential rates at over 40 Club21 stores around the city.
Evening
Fire up your appetite at Le Du, a one Michelin-star, modern Thai restaurant which topped Asia’s 50 Best Restaurants in 2023. Choose between 4-course and 6-course tasting menus, featuring locally sourced, seasonal ingredients prepared using modern techniques and global influences. Let Platinum Concierge, a 24/7 service, handle your restaurant reservations.
After dinner, explore Silom, lined with hotels, restaurants, bars and malls. While it is part of Bangkok’s central business district, Silom is also a popular entertainment spot.
SATURDAY
Morning
Explore Ari, a relaxed and green neighborhood favored by the artsy crowd. Stroll down streets lined with art galleries, matcha bars, coffee shops and trendy restaurants. The aromas wafting from Landhaus Bakery, a hidden gem, will lure you in. Enjoy freshly baked pastries and coffee in the shade of the garden. Another option for your caffeine fix is Nana Coffee Roasters, a spacious café spanning two floors.
Looking for some cool threads? Check out Hide.Selected, a multi-label indie store featuring a carefully curated selection of men’s and women’s wear from both local designers and well-known brands.
Afternoon
A cruise down the Chao Phraya River, which runs through the heart of Bangkok, is an ideal and relaxing way to see the city. Hop off to visit a temple or two along the way, such as Wat Saket (The Golden Mount), a historic temple perched on a hill. If you’re up for it, climb over 300 stairs for panoramic city views.
Stop for lunch at the iconic Blue Elephant Restaurant to enjoy traditional Thai flavors with the Platinum Dining Credit. Housed in a colonial-style mansion on Sathon Road, the restaurant is a stalwart of the Bangkok culinary scene. The Blue Elephant offers cooking classes on its premises—try your hand at preparing a few Thai classics to really understand Thailand’s popular cuisine.
Platinum Members can enjoy dining credits at selected restaurants worldwide. Receive up to S$400 (US$298) in statement credits each calendar year, comprising S$200 (US$149) for use at over 25 restaurants in Singapore and S$200 (US$149) for use at over 2,000 restaurants abroad, when you dine at some of the world’s best restaurants.
Cap off your day of sightseeing with a pampering spa session at Banyan Tree Spa, known for its exceptional service and quality treatments. Relax and let your stresses melt away with the signature 150-minute Royal Banyan treatment.
Evening
Make your final dinner in the heart of Bangkok a truly unforgettable experience. Platinum provides a carefully curated selection of Michelin-starred establishments worldwide. Paste Bangkok, for instance, serves up dishes inspired by Thai royal cuisine and heritage cookbooks, while also incorporating its unique creative spin.
Afterward, make your way to the sophisticated BKK Social Club at the Four Seasons Hotel Bangkok for a nightcap. Ranked 13th on The World’s 50 Best Bars 2023 list and hailed as The Best Bar in Asia, BKK Social Club combines the glamor of Buenos Aires with the dynamic spirit of Bangkok. Indulge in the exquisite Evita, a limited-time-only cocktail paying homage to the iconic former first lady of Argentina.
SUNDAY
Morning
Begin your final day in Bangkok early to maximize your remaining hours in the city. Song Wat, a historic area located just off Chinatown, is home to heritage buildings and traditional shops and eateries coexisting harmoniously with trendy cafes and stylish art galleries. Capture some captivating shots, especially before the crowds arrive. Enjoy a leisurely breakfast before making your way back to the hotel to freshen up for your return flight. Head to the Miracle First Class Lounge at Suvarnabhumi Airport for a glass of wine or light bites before boarding.
This itinerary is complemented with a comprehensive worldwide travel insurance for peace of mind as you enjoy your weekend getaway. And just like that, your time in Bangkok is well taken care of by Platinum.
The benefits mentioned in this article pertain to The Platinum Card issued in Singapore. For cards issued in other countries, please visit their respective websites. Find out more about The Platinum Card® today at go.amex/sg-fbasia.
from digital literacy across the workforce to strengthening Thailand as an innovation hub.
Future Plans
Platinum Members can enjoy dining credits at selected restaurants worldwide. Receive up to S$400 (US$298) in statement credits each calendar year, comprising S$200 (US$149) for use at over 25 restaurants in Singapore and S$200 (US$149) for use at over 2,000 restaurants abroad, when you dine at some of the world’s best restaurants. 
unique creative spin.